SAM Magazine—Denver, Feb. 24, 2025—Alterra Mountain Company has appointed Diane Neville as chief people officer (CPO) and Will Forbes will serve as president and chief operating officer of the company’s Will ForbesDiane NevilleExperiences Division. “We are very excited to add these talented leaders to crucial roles within our growing compa...

SAM Magazine—Boise, Idaho, Feb. 24, 2025—The Idaho Supreme Court is reconsidering its December 2023 decision in Milus v. Sun Valley Co. In a rare move, the court agreed to rehear the case, with oral arguments presented Feb. 14. The case centers on the 2019 accident in which 65-year-old skier Stewart Milus fatally collided with a yellow-padded ...

SAM Magazine—Winhall, Vt., Feb. 21, 2025—Over Presidents' Day weekend, separate wind-related incidents at three ski areas in the Northeast led to temporary lift closures.Stratton Mountain's upper gondola terminal was damaged by high winds on Sunday. At Stratton Mountain Resort in Vermont, high winds on Sunday, Feb. 18, caused significant damag...

SAM Magazine—Wenatchee, Wash., Feb. 20, 2025—Mission Ridge Ski & Board Resort named Matt Neubauer as its new general manager. He succeeds Josh Jorgensen, who led the resort for 13 years. Jorgensen will stay involved in the Mission Ridge Expansion master development project to ensure a smooth transition. “We are thrilled to welcome Matt t...

SAM Magazine—Newry, Maine, Feb. 20, 2025—The paid ski patrollers at Sunday River took steps to unionize on Monday, filing a petition with the National Labor Relations Board to hold a union election. If successful, they would become the first unionized ski patrol in the East. More than 70 percent of the eligible patrollers signed the petition. ...

SAM Magazine—Winter Park, Colo., Feb. 18, 2025—In a notable change from December, Western mountain destinations saw bookings cool down in January, and occupancy and revenue margins shrunk for the 2024-25 ski and snowboard season. The latest DestiMetrics monthly Market Briefing, released last week, cited uneven snowfall, erratic economic news, s...

SAM Magazine—Crested Butte, Colo., Feb. 14, 2025—The unionized lift mechanics at Crested Butte Mountain Resort (CBMR) reached a contract agreement with resort owner Vail Resorts this week, ending a protracted negotiation that began in January 2024 and avoiding a strike, which the 12-member team authorized at the end of January 2025.Credit: Cres...

SAM Magazine—Boston, Feb. 7, 2025—Super Bowl Sunday, once the first Sunday of February and nowadays the second Sunday, takes place smack in the middle of peak season. Conditions are usually (finally!) up to snuff and the sun stays higher in the sky a tiny bit longer, meaning less flat light and more fun runs. And yet, Super Bowl Sunday, despit...

Dinner at The Hermitage Club: Mike Reitzell, NSAA, Bill Bennyan, Hermitage Club and Jon Schaefer, Berkshire East.SAM Magazine—West Dover, Vt., Feb. 7, 2025—It's been a pretty good winter in the East so far, with consistently cold temps allowing for terrific snowmaking conditions and retention of whatever natural snow ski areas have gotten. Whil...

SAM Magazine—Albuquerque, N.M., Feb. 6, 2025—Sandia Peak Ski Area suspended winter operations as of Tuesday, Feb. 4, citing warm temperatures and limited snow. “Our team is actively monitoring the weather and will take every opportunity to resume snowmaking when conditions allow,” stated an update posted to the ski area’s website and soc...

SAM Magazine—Franconia, N.H., Feb. 6, 2025—Yesterday morning, a mechanical failure on the Peabody Express quad forced the evacuation of 64 passengers at Cannon Mountain. At approximately 10:13 a.m., a bolt affixed to the power take-off (PTO) shaft failed on the Peabody Express. Because of the nature of the mechanical issue—the PTO transmits ...

SAM Magazine—Boulder, Colo., Feb. 6, 2025—Outside Interactive Inc., a leading creator of outdoor content and experiences, has acquired travel and hospitality software solutions provider Inntopia from Northstar Travel Group. The acquisition aims to create a comprehensive travel technology platform that will streamline booking and enhance travel ...

SAM Magazine—Mount Snow, Vt., Feb. 4, 2025—Nearly 12,000 total votes were cast for the five competing snowmaking teams during the 14-day voting period of the 2025 I AM a Snowmaker contest. Contest sponsor HKD Snowmakers president Charles Santry revealed this year’s winner in the video below:      This year’s competing teams each pr...

SAM Magazine—Park City, Utah, Feb. 4, 2025—Park City-based Pacific Group Resorts Inc., has acquired controlling interest in Powderhorn Mountain Resort just east of Grand Junction, Colo. The acquisition was made through PGRI subsidiary Powderhorn Pacific, LLC, which has operated the resort for the past six years. The Denver-based Gart family wil...

SAM Magazine—Bend, Ore., Feb. 4, 2025—Snowsport festival operator Snowvana will return to Seattle and Portland and debut a new show in Wisconsin in 2025. The events will include thousands of square feet of new and used gear at up to 70 percent off, dozens of regional ski resorts, lift ticket and vacation deals, snowsports vendors, contests, giv...

SAM Magazine—Jackson Hole, Wyo., Feb. 3, 2025—Mary Kate Buckley will retire as CEO of Jackson Hole Mountain Resort on May 31, 2025, after seven years leading the resort. Resort COO Doug Pierini will succeed Buckley on June 1, 2025. Doug Pierini and Mary Kate Buckley “It has been an incredible honor to work with Mary Kate, from her time on ...

SAM Magazine—Bartlett, N.H., Feb. 3, 2025—On Feb. 2, a carrier with one rider aboard detached from the Flying Bear lift at Attitash Mountain. The carrier fell approximately 20 feet. Credit to David Gunzburger Eyewitnesses report that the male passenger was conscious and walking after the fall. He has since been released from the hospital. Th...

SAM Magazine—Natick, Mass., Jan. 30, 2025—Registration is now open for SAM’s Cutter's Camp, May 5-9, 2025, at Timberline, Mt. Hood, Ore. The five-day program for terrain park professionals features on-hill and classroom workshops, one-on-one customized operator coaching, and demos of the latest machines and technology platforms for park groom...

SAM Magazine—Charlotte, N.C., Jan. 27, 2025—Late Apex Partners, LLC, an investment firm whose largest holding is Vail Resorts, is calling for transformational change at the winter resort company. In a letter to the Vail Resorts board of directors, Late Apex said that "over the past five years, Vail’s performance has been unacceptable. We bel...

SAM Magazine—Homewood, Calif. Jan. 27, 2025—The saga of Homewood Resort took another turn last week when the Tahoe Regional Planning Agency (TRPA) governing board approved Homewood's revised master plan.Photo credit: Homewood Mountain Resort The plan will allow for major improvements, including a new gondola, replacement lift, mid-mountain lodg...

SAM Magazine—Crested Butte, Colo., Jan. 27, 2025—Lift maintenance workers at Vail Resorts-owned Crested Butte voted for a strike authorization following negotiations in which Vail Resorts has refused to increase their pay, according to the union. Negotiations have dragged on for more than a year.Photo credit: Crested Butte. The 12 lift mainte...

SAM Magazine—Jan. 22, 2025, Ludlow, Vt.—As usual, snow, both manmade and natural, played a major role in shaping business over the three-day MLK holiday weekend. So did operational disruptions. Busy new mid-mountain lodge at Tamarack, Idaho. While a cold snap blanketed nearly the entire country at some point throughout the holiday, the effec...

SAM Magazine—Istanbul, Turkey, Jan. 21, 2025—A predawn fire at a hotel in the Kartalkaya Ski Resort in Turkey killed at least 66, with another 51 injured, Turkey's Interior Minister Ali Yerlikaya said Tuesday. The resort is located in Northwestern Turkey's Koroglu mountains, about 185 miles east of Istanbul. The fire ignited at 3:30 a.m. News...

SAM Magazine—Barcelona, Spain, Jan. 20, 2025—A chairlift failure injured more than a dozen people Saturday morning at Astún resort in the Spanish Pyrenees. The bullwheel on a 1985 fixed-grip quad detached, causing the lift to derope on numerous towers, according to liftblog.com’s Peter Landsman.Credit to Meteosojuela La Rioja “Without a b...

SAM Magazine—Olympic Valley, Calif., Jan. 20, 2025—Attendance was up at NSAA’s Western Winter Conference, with more than 670 ski industry folks gathering at Palisades Tahoe, Jan. 14-16, for the education and networking event. Total attendance surpassed numbers for 2024 and 2023. NSAA’s new CEO Mike Reitzell welcomed everyone at a hosted br...

SAM Magazine—Arapahoe Basin, Colo., Jan. 20, 2025—Members of the Arapahoe Basin ski patrol voted 30-22 in favor of unionizing. If the results are certified by the National Labor Relations Board, the Arapahoe Basin Ski Patrol Union (ABSP) will join the Communication Workers of America (CWA) 7781 United Mountain Workers, which will represent ABSP...

SAM Magazine—Broomfield, Colo., Jan. 17, 2025—Vail Resorts reported that season-to-date total skier visits for North America were down 0.3 percent while lift ticket revenue rose 4.5 percent from the beginning of the ski season through Jan. 5, 2025, compared to the prior year period through Jan. 7, 2024. Revenues from ancillary businesses we...

SAM Magazine—Winter Park, Colo., Jan. 16, 2025—December daily rates nudged up a bit, occupancy edged down a bit, and lodging results among the participating properties in 17 regions across seven Western states looked a lot like last year at this time, according to the most recent monthly report from DestiMetrics, part of Inntopia’s business ...

SAM Magazine—Natick, Mass., Jan. 15, 2025—Online voting for the videos produced by five chosen resorts competing in the 2025 “I AM a Snowmaker” contest, sponsored by HKD Snowmakers, is now open. Voting ends Wednesday, Jan. 29, at 11:59 p.m. EST.  Since it debuted in winter 2013-14, the annual I AM contest has served as an important recogn...

SAM Magazine—Park City, Utah, Jan. 9, 2025—Members of the Park City Professional Ski Patrol Association (PCPSPA) have voted to ratify the contract negotiated by the United Mountain Workers union with Vail Resorts on Tuesday. The agreement, reached after 10-months of negotiations for increased wages, ended a nearly two-week strike.  “The roa...

SAM Magazine—Lakewood, Colo., Jan. 9, 2024—The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) has named Jeff Lifgren as its new CEO, following an extensive national search. Lifgren, the former Vail Resorts ski and snowboard school executive sponsor, will start Jan. 13. “We are thrilled t...

SAM Magazine—Park City, Utah, Jan. 8, 2025—Vail Resorts and the Park City Professional Ski Patrol Association (PCPSPA) have reached a tentative contract agreement following a mediated negotiating session on Jan. 7, ending the ski patrollers’ 12-day strike. The union unit will vote to ratify the agreement today. Park City Mountain owner Vail ...

SAM Magazine—Whistler, British Columbia, Jan. 7, 2025—Industry luminary and Canadian Ski Hall of Fame inductee Roger McCarthy died unexpectedly over the weekend. He was 75.Courtesy of Canadian Ski Hall of Fame & Museum "Roger was an authentic leader who connected with his team at every level. That connection resulted in an organizational e...

SAM Magazine—Cambridge, Vt., Jan. 3, 2024—Good snowmaking conditions, timely—and in some cases abundant—snowfall, and high demand from skiers and riders were among the contributing factors that ski areas across North America cited as the catalysts for strong business over the extended holiday period of Christmas to New Years.   WEST Pho...

In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier news, we celebrate the people that make this industry thrive. PEOPLE KARA FINLEY, TAMARACK RESORT, ID Tamarack Resort chief financial officer Kara Finley is now also the resort’s ...

SAM Magazine—L’Anse-Saint-Jean, Quebec, and Enfield, N.H., Dec. 31, 2024—Two community-owned ski areas have forged a unique partnership. Starting this winter, season pass holders from Mont Edouard in Quebec and Whaleback Mountain in New Hampshire have unlimited reciprocal access at no additional cost. “As community-owned ski areas, we shar...

SAM Magazine—Park City, Utah, Dec. 31, 2024—Park City ski patrollers went on strike Friday, Dec. 27, after a breakdown in mediated contract negotiations with Park City Mountain-owner Vail Resorts. In a statement shared online, the Park City Professional Ski Patrol Association (PCPSPA) cited “Vail’s bad faith tactics” in a Thursday, Dec. ...

SAM Magazine—Brighton, Mich., Dec. 30, 2024—Vail Resorts has promoted Megan Greenlee from senior manager of food and beverage at Afton Alps, Minn., to general manager of Mt. Brighton in Michigan, effective January 13.Credit to Mt. Brighton  She succeeds Mike Giorgio, who took over as general manager of Stowe Mountain Resort, Vt., in November....

SAM Magazine—Dresser, Wis., Dec. 20, 2024—Photo credit: Krista HoldenSeventeen female terrain park builders gathered Dec. 8-14 at Trollhaugen Ski Area for the 4th annual Take the Rake—a weeklong event where female diggers and snowcat operators attend shop clinics and on-hill workshops to learn about topics ranging from rail setting and park m...

SAM Magazine—Cheyenne, Wyo., Dec. 20, 2024—Grand America Hotels & Resorts has promoted Pete Sonntag to chief operating officer of Sun Valley Resort, Idaho, and Davy Ratchford to chief operating officer of Snowbasin Resort, Utah. Both will also continue in their current capacity as general managers of their respective resorts. Davy Ratchfo...

SAM Magazine—Park City, Utah, Dec. 18, 2024—Vail Resorts and union representatives for the Park City Professional Ski Patrol Association (PCPSPA) have agreed to mediation following a Dec. 16 bargaining session. Courtesy of the Park City Professional Ski Patrol Association Members of PCPSPA unanimously voted Dec. 14 to authorize the union to d...

SAM Magazine—Winter Park, Colo. Dec. 16, 2024—Bookings for the winter months surged during November at Western resorts, according to the monthly Market Briefing from DestiMetrics, the business intelligence division of Inntopia. For participating properties in 17 mountain destinations across seven western U.S. states the combination of occupancy...

SAM Magazine—Natick, Mass., Dec. 16, 2024—More than 1,700 votes were cast in the 18th annual SAM Terrain Park Contest in which a total of 60 resort-submitted entries from ski areas around the globe competed for the top spot in one of four categories: features, events, edits, and park crews.  A selection of entries was shared in the November 2...

SAM Magazine—Broomfield, Colo., Dec. 11, 2024—Vail Resorts (VR) has reported results for the first quarter of fiscal 2025 ended Oct. 31 and provided season pass sales results for the 2024-25 season. For the quarter, financial results were similar to the prior-year period. Total net revenue increased $1.7 million, or 0.7 percent, to $260.3 ...

SAM Magazine—West Dover, Vt., Dec. 4, 2024—Lea Gabrielle Potts is the new vice president and general manager of Mount Snow, Vt., effective Dec. 19. A newcomer to the ski industry, Potts fills a seat that’s been vacant since late July when former Mount Snow VP and GM Brian Suhadolc departed for Whistler Blackcomb in British Columbia.  Accord...

SAM Magazine—Killington, Vt., Dec. 4, 2024—The annual Stifel Killington Cup, a women’s Audi FIS Ski World Cup race, drew more than 39,000 visitors to Killington Resort over Thanksgiving weekend, with a record 21,500 in attendance for Saturday’s giant slalom race featuring Mikaela Shiffrin, who was racing for a historic 100th win. This is t...

SAM Magazine—Twin Bridges, Calif., Dec. 4, 2024—Dan Healy is returning to Sierra-at-Tahoe, this time as the resort’s vice president and general manager, effective early January 2025. Healy previously served as director of snowsports at Sierra for more than three years until 2021, when he moved to his current role as vice president, recreation...

SAM Magazine—Gorham, N.H., Dec. 3, 2024—Vail Resorts has appointed Brandon Swartz general manager of Wildcat Resort, effective immediately. Swartz, who currently serves as general manager of Attitash Mountain, will now oversee operations at both resorts, fostering greater collaboration between the neighboring properties.Credit Wildcat Mountain ...

SAM Magazine—Boston, Mass., Nov. 25, 2024—Snowbound Boston returned to the Boston Convention & Exhibition Center, Nov. 15-17. Attendance was flat year-over-year, with the event drawing more than 21,000 visitors across three days of sunny and mild weather in the city. Event organizer Racoon Media Group reported having more than 200 brands an...

SAM Magazine—Princeton, Mass., Nov. 21, 2024—Wachusett Mountain co-owner and ski industry leader David Crowley died Wednesday, Nov. 20. He was 69.  Crowley succumbed to a rare degenerative neurological disease called progressive supranuclear palsy, or PSP. He was diagnosed several years ago. There is no known cure.  Wachusett shared the new...

SAM Magazine—Greenwood, Maine, Nov. 21, 2024—Mt. Abram Ski Area & Bike Park hired Josh Thompson as its new general manager. Thompson previously served as a mountain operations manager at Sunday River, Maine. “With over 15 years in the ski industry, specializing in mountain operations and risk management, Josh brings a wealth of expertise...

SAM Magazine—Crested Butte, Colo., Nov. 20, 2024—Vail Resorts named JD Crichton as the new vice president and general manager of Crested Butte Mountain Resort, effective Dec. 9. Crichton has served as director and general manager of Wildcat Mountain Resort in New Hampshire since 2021.Credit Myles Harrigan, Wildcat Mountain Resort As general man...

SAM Magazine—Bennington, N.H., Nov. 21, 2024—Vail Resorts has promoted Deirdre Riley to general manager of Crotched Mountain, effective Nov. 25. Riley most recently served as senior mountain operations manager at Attitash Mountain, N.H.Credit Vail Resorts    “With nearly 25 years in the ski industry, Deirdre brings a wealth of experie...

SAM Magazine—Denver, Nov. 19, 2024—Alterra Mountain Company closed the purchase of Arapahoe Basin in Colorado, expanding Alterra’s portfolio to 18 mountain destinations. A-Basin president and COO Alan Henceroth, who has been with the resort for 36 years, will continue to lead the resort and oversee daily operations with his longtime team....

SAM Magazine—Petaluma, Calif., Nov. 19, 2024—The Ski California board of directors has appointed 47-year industry veteran John Rice as the association’s new president. Rice, who has served as vice president and general manager of Sierra-at-Tahoe since 1993, succeeds Mike Reitzell, who was named president and CEO of the National Ski Areas Asso...

SAM Magazine—Winter Park, Colo., Nov. 15, 2024—The pace and pattern of early bookings at Western mountain destinations is largely consistent with last winter, according to the Monthly Market Briefing from the Business Intelligence division of Inntopia, which aggregates data from 28,000 lodging units in 17 mountain destination communities across...

SAM Magazine—Killington, Vt., Nov. 13, 2024—Vermont’s Killington Resort and Maine’s Sunday River are both opening Nov. 14 at 9 a.m., making them the first Northeast ski areas to open for daily operations.Courtesy of Sunday River The first day at each resort will be exclusively for passholders; the general public can get on snow starting Nov...

SAM Magazine—Los Alamos, N.M., Nov. 13, 2024—A “monster” early-season storm allowed Pajarito Mountain to open five weeks ahead of schedule last weekend on Nov. 9.  “This is historic for Pajarito Mountain,” said general manager Jasen Bellomy. “It’s been about 40 years since Pajarito has been able to open before Thanksgiving.”  ...

SAM Magazine—Melbourne, Australia, Nov. 13, 2024—The Australian Ski Areas Association (ASAA), which represents the interests of Australia’s ski areas and their stakeholders, has named Josh Elliott as its new chief executive officer. His appointment comes as the ASAA looks to strengthen its position as a leading advocate for the snow industry...

In SAM’s Snow People, we highlight personnel moves in the mountain resort industry. From resort hires, promotions, and retirements to awards, obits, and supplier news, we celebrate the people that make this industry thrive.   PEOPLE:  CHRIS INGHAM, BRECKENRIDGE RESORT, CO Chris Ingham was appointed vice president of operations for Breckenri...