The Voice of the Mountain Resort Industry  |  Est. 1962

A SAM Program · Sept. 1–3, 2026 · Gatlinburg, Tenn.

Summer Ops Camp

The Serious Business of Summer Fun

Rather than traditional classroom sessions, Camp is built around guided adventures, group discussion, and hands-on learning in real operating environments. Attendees experience attractions firsthand, explore how different operations approach the summer guest, and exchange ideas with peers and partners throughout.

In 2026, Camp headed to Gatlinburg, Tenn. — the gateway to Great Smoky Mountains National Park, the most visited national park in the United States. The market supports a dense mix of attractions designed for a wide, multigenerational audience, with major operations located just minutes apart.

Explore and Learn More

2026 Schedule

The destination, the day-by-day agenda, education sessions, and registration packages for Camp 2026 in Gatlinburg.

Read more →

Become a Camp Partner

As a vendor partner, you’ll be front and center with the operators, decision-makers, and innovators driving year-round revenue.

Read more →

Summer Ops Mountain Department

Year-round coverage of summer attractions, warm-weather activities, adventure-park operations, and guest-experience planning.

Read more →

Premium Camp Partners

Camp Partners

Stay tuned for next Summer Ops Camp 2027!

Camp packages are all-inclusive — lodging, meals, sessions, activities, and networking.