Join us September 2–4, 2025, at the iconic Whistler Blackcomb in British Columbia, Canada, for an unforgettable three-day experience packed with insight, innovation, and inspiration. SAM’s fourteenth Summer Ops Camp will bring together mountain resort professionals for dynamic education, powerful networking, and immersive hands-on learning—all focused on shaping the next chapter of summer operations.

 

REGISTRATION | SCHEDULE | CWSAA BIKE PARK FORUM 

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Set against the backdrop of one of North America's premier year-round destinations, Whistler Blackcomb is the perfect classroom. With marquee attractions like the world-renowned Whistler Bike Park, the Peak 2 Peak Gondola, vibrant family activities, alpine hiking and sightseeing, innovative sustainability baked into everything they do, a world-class village to explore, and a buzzing events scene, the resort is a shining example of how smart strategy and bold investment can drive summer success.

Plus, you can stick around for even more value: the Canada West Ski Areas Association Bike Park Forum follows immediately after Summer Ops Camp. This highly targeted session offers next-level insight into bike park operations, trail development, and efficiency strategies—an ideal add-on for those serious about maximizing their summer potential. 

Whether you’re looking to launch, expand, or fine-tune your summer offerings, this event puts you in the customer’s shoes so you can experience your a-ha moments with colleagues, experts, and supplier partners. After immersing yourself in the experiential programming on the mountain, educational workshops, and networking events, you and your colleagues will leave with ideas, connections, and energy to move your resort forward to summer ops 2.0.

 

"Learning from shared experiences with your colleagues, away from our home resort, was incredibly impactful. The program at the Tremblant Summer Ops Camp was so striking that I brought our leadership team back to the location a few months later."

Brian Norton, President & GM, Loon Mountain, N.H.

 

 

Registration

 

Registration for Summer Ops Camp 2025 is open. With our all-inclusive packages, you’ll get access to educational and experiential sessions, comfortable lodging, delicious meals, and engaging activities, plus a subscription to SAM—all in one seamless experience.

  • Single Occupancy - $895 USD
  • Double Occupancy - $695 USD
  • Non-lodging - $550 USD

We have secured a deeply discounted rate for a limited number of rooms at the Hilton Whistler Resort & Spa, located in the heart of Whistler Village. Register early to lock in this low package price!

Rooms in the block are almost sold out! Act now to reserve your spot.

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Schedule

 

Tuesday, Sept. 2

Midday
Optional Stops on the Way to Camp*
Hit the road early and make time to explore Cypress Mountain, Grouse Mountain, and Sea to Sky Gondola en route to Whistler. Your peers have invited you for complimentary tours of their latest summer offerings—including new attractions like mountain coasters and bike parks—and connect with the teams bringing these experiences to life.

12-4 p.m.
Attendee and Vendor Check-In
Pick up your badge, meet the team, and get settled in for a packed few days of exploration, inspiration, and connection.
Garibaldi Lift Co., Whistler Village

1-4 p.m.
Optional Activities Around Whistler*
Biking with experts in design, construction, and programming; the value of trails hiking tour; village tour with master planners; zip-lining with builders and designers; plus much more to be announced. 
Whistler Village and Beyond

4:30-5:30 p.m.
Educational Session: Risk vs. Reward - Is the Juice Worth the Squeeze
Take a deeper dive into the ROI of your summer operations, with a sharp eye on risk and insurance headwinds. We’ll unpack real examples of when summer activities deliver sweet returns—and when they don’t. Discover how to weigh the squeeze against the juice and make smart, informed choices about what’s worth doing.
Sutcliffe Room, Hilton Whistler Resort & Spa, Whistler Village

5:30-6:30 p.m.
Vendor Showcase Cocktail Hour
Mix, mingle, and explore the latest products and solutions from our vendor partners during this relaxed kickoff to camp.
Garibaldi Lift Co., Whistler Village

6:30-8:30 p.m.
Dinner and Keynote Presentation: The Whistler Model - Community Relations + Stakeholder Engagement
How has Whistler earned its place as a top summer (and winter!) destination? It takes a village—literally. Hear how local and regional stakeholders work together to boost visitation, create unique and complementary experiences, and drive long-term success. Plus, get a look at Whistler’s future master plans and what’s next for this world-class resort.
Garibaldi Lift Co., Whistler Village

Go to Day 2  >>

 

More information to come. The schedule is subject to change.

*Select activities have capacity limits or require a separate free sign up or paid registration. Camp attendees will receive communications in advance.  


"Every time I attend Summer Ops Camp, it is well worth it. I get inspired and motivated by other resorts' operations. In return, I get to bring back meaningful ideas to help grow my operation and a couple good stories as well. Camp gives us the opportunity to connect with each other and grow our community of summer operators. These takeaways from camp are priceless."

- Tish Lopez, Director of Tram & Lifts and Summer Ops, Snowbird, Utah

 


CWSAA Bike Park Forum

 

Summer Ops Camp attendees can tack on an extra day of learning with CWSAA’s Bike Park Forum, immediately following on Sept. 4-5, 2025. With the world-renowned Whistler Bike Park as the classroom, ski area operators with an interest in bike park development, maintenance, and management won’t want to miss this event. Event details and registration to come from CWSAA. 

 

 

Take a Look at Summer Ops Camp 2023 in Steamboat, Colo.

 

 


 

"I never miss SAM's Summer Ops Camp. It is invaluable for looking ahead and identifying the 'what’s next,' and exploring all aspects of maintaining a sustainable summer operation. The camaraderie, hands-on format, and 'experience it like a guest' programming are great for capturing many 'aha!' moments. Anyone in the business of summer should go to Camp!”

- Claire Humber, Director of Resort Planning, SE Group

 


Premium Camp Partners

Leitner Poma
Safehold

Camp Partners

gravity
MND
adventure partners
Summer Supplier Guide 3 Ecosign
starlifts
Outdoor Ventures Group
Moment Factory
Holmes
Open Air Design
segroup
skyline
select contracts
ZipTrek Ecotours
Wiegand
Climbworks
ZipRider
Singenuity
Walltopia
Summer Ops Eco Trek Adventures
EJH
Deasonbuilt