The Voice of the Mountain Resort Industry  |  Est. 1962

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July 2024 Issue

Summertime is not Slumbertime

Resorts look to weddings, mountain biking, and more to bolster summer operations, a small but growing piece of the revenue pie.

In early June, with winter over and the snow melted, resorts were kicking off their warm-season business with mountain coasters, zip lines, adventure parks, and all manner of summer activities coming online. In addition to these summertime mainstays, weddings, special events, concerts, and mountain biking are major draws.

At press time, the summer season was just getting started and the busy months were still ahead.

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