The Voice of the Mountain Resort Industry  |  Est. 1962

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Outside Is Where We Thrive – Summer

July 2024 Issue

Mountain Spy :: July 2024

The Spy asks resort chatbots, “Do you have ticks? How do I avoid them?” The chatbots struggle to respond.

For this mission, the Spy hit the keyboard instead of the customer service line to see whether resort chatbots were up to the task of fielding a question that isn’t on the standard FAQs page. The goal wasn’t to stump the chatbots entirely, but to see how effective this current gen of bots is at assisting a customer in their quest for answers. 

One thing we didn’t anticipate: just how many bots—even the “smart” ones—would confuse “ticks” for “tickets.” Or “bugs” for “software bugs.” The English language can be bot-boggling.

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