SAM Coverage
Conferences & Trade Shows
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The Industry Focus– Kids
In the aftermath of NSAA’s “Future of the Industry” Summit, a movement has begun that will focus marketing efforts on the 10-24 year old…
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A New Dance For The Forest Service
An extraordinary December encounter at Ski Industry Week saw top ski industry executives and Forest Service officials taking new and potentially productive steps. President…
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Environmental Awards
Times Mirror Magazines passed out its environmental awards and inaugurated the Golden Eagle Awards for Environmental Excellence at the NSAA national convention. Among the…
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Cross Country On An Up-Trend
A report from the 1994 summit meeting of the Cross Country Ski Areas Association (CCSAA) after a “watershed” winter for the sport.
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Age Group Marketing
A review of the 20th annual Ski Travel Symposium in California, where marketing to aging baby-boomers was a major theme.
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Mountain Living Seminar
A report on the major themes from the Boom in Mountain Living Conference held recently at Keystone, Colo, sponsored by Snow Country.
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Measuring Demand
An adaptation of a longer presentation made by Ted Farwell at a conference on ski area development at Vail, Colo., addressing the growth, or…
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The Limits To Mountain Resort Growth
“Sustainable growth,” a term that cannot be defined, became a watchword at a conference on mountain resort development organized by SAM and Snow Country.…
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Cross Country Convention Was The Best Yet
Convention highlights from this year’s Cross Country Ski Areas Association convention, held at Jasper Park Lodge in Alberta, B.C. The conference had a turnout…
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Pow Wow Packs A Punch
With Denver as the site for the 1991 Discover America International Pow Wow, skiing gained prominence. This international travel trade show, held in ski…
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Vail Peers Into A Mirror
Vail and the town of Vail Valley in Colorado have benefitted from sustained growth over the last several years. Questions on the future were…
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Boneyard Jewels
A recap of the events at the third annual snowmakers’ conference at Brodie Mountain, Mass. Seminars and speeches were well-received and winners were announced…
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Safehold Special Risk to Be Bought by USI Insurance
SAM Magazine—Lakewood, Colo., July 21, 2017—Wells Fargo has entered into an agreement with USI Insurance Services to sell Wells Fargo Insurance Services (WFIS), inclusive…
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Silverton Mountain Adds Passholder Perks
SAM Magazine—Silverton, Colo., July 21, 2017—As Silverton Mountain begins its 16th year, the resort has teamed with six other ski areas that will give…
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Aspen, KSL to Acquire Intrawest
SAM Magazine—Denver, April 10, 2017—Aspen Skiing Company and KSL Capital Partners have formed a new entity and entered into a definitive agreement to acquire…
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Killington Anticipates World Cup to Return for Two More Years
SAM Magazine—Killington, Vt., April 4, 2017—[UPDATED] Killington has entered into a two-year agreement with USSA to get a FIS World Cup event back to…
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Record Spending, Off-Season Growth at Colorado Mountain Resorts
SAM Magazine—Denver, March 13, 2017—Sales tax collections in Colorado’s mountain communities once again reached an all-time high in 2016, mirroring the steep climb of…