SAM Coverage
Customer Service
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Mountain Spy :: November 2018
“Should I put my kids in lessons or teach them myself?” The Question: I’m a pretty good skier and would like for my kids…
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Mountain Spy :: September 2018
“How do I find a new job in the winter sports industry?” THE QUESTION: “I’m looking into a career change, possibly into the ski industry.…
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Mountain Spy :: July 2018
Our Mountain Spy asks a question on having medical staff on site. THE QUESTION: “I’M PLANNING TO BRING MY FAMILY THERE THIS SUMMER…
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Mountain Spy :: May 2018
For this issue’s Mountain Spy, we asked a guest-service savvy resort staffer—Kimberly Meeker, the regular Spy’s better half—to mine through the last decade of…
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Variable Conditions
An accurate and timely daily snow report is absolutely critical to success, but is still a work in progress for many. What gets reported every…
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Mountain Spy :: March 2018
Our Mountain Spy asks a question on accessing Wi-Fi. The Question: “I’m coming there for a day this weekend. Unfortunately I might need…
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Increasing Beginner Conversion
Research and recommendations to help understand your learn-to audience and fine-tune your offerings for it. Increasing the conversion rate of first-timers and beginners into…
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Mountain Spy :: January 2018
Do you have a non-binary bathroom? THE QUESTION: PLANNING TO COME THERE FOR A DAY WITH MY FAMILY. WHERE DO WE GO FOR A…
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How Effective is Your Staff?
Engage frontline employees in the guest experience to drive more visits and greater revenue. To guests, frontline staff are the face of the resort.…
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More Early Openings, and a Few Delays
SAM Magazine—Dover, Vt., Nov. 17, 2017—A huge number of mountain resorts across North America—from small ski areas near urban centers to the biggest operations…
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Deno Dudunake Receives 2017 BEWI Award
SAM Magazine—Boston, Mass., Nov. 17, 2017—Longtime Rossignol sales rep Deno Dudunake was honored with the 32nd annual BEWI Award at a luncheon in Boston…
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Many Resorts Opening Early
SAM Magazine—Dover, Vt., Nov. 10, 2017—By Sunday morning, the number of ski areas open for skiing and riding in North America will just about…
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It’s Beginning to Look a Lot Like Ski Season
SAM Magazine—Dover, Vt., Nov. 3, 2017—After Arapahoe Basin in Colorado opened for the season on Oct. 13, neighboring Loveland Ski Area kicked things off…
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Vermont Ski Areas Association President Parker Riehle Stepping Down to Start New Firm
SAM Magazine—Montpelier, Vt., Oct. 30, 2017—Vermont Ski Areas Association (VSAA) president Parker Riehle is stepping down after 19 years at the organization to open…
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PSIA-AASI Launches E-Learning Course for New Instructors
SAM Magazine—Lakewood, Colo., Oct. 30, 2017—A new E-Learning Course for New Instructors is now available online from the Professional Ski Instructors of America and…
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Bub Succeeds Mueller as Peak Resorts CFO
SAM Magazine—Wildwood, Mo., Oct. 5, 2017—Christopher Bub has transitioned into the role of chief financial officer for Peak Resorts after serving as the company’s…
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Whistler Blackcomb Boosts Vail Resorts’ Full-Year Results
SAM Magazine—Broomfield, Colo., Oct. 3, 2017—Vail Resorts (VR) reported fiscal 2017 full-year results last week, including EBITDA of $593 million. That represents growth of…
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Snowmaking Begins in the U.S.
SAM Magazine—Dover, Vt., Sept. 27, 2017—The mercury dropped over the weekend in the western high country, and a handful of resort snowmaking crews took…