The Voice of the Mountain Resort Industry  |  Est. 1962

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SAM Coverage

Customer Service

  • Eco Tip :: Electric Vehicle Charging Stations

    Electric vehicle charging stations. Plug-In vehicle sales have risen steadily since 2010, with more than 52,800 plug-in sales in 2012. Sales doubled in January…

  • Mountain Spy :: May 2013

    Mountain spy, Liz Eren, asks a question on finding the best snow. We’d like to give credit for this question to Arapahoe Basin’s Alan…

  • What Renters Want

    What Renters Want

    From self-service boot selection to reformatted shops, see how these resorts have successfully upped their rental game. The push to increase trial and especially…

  • Climb Any Mountain

    A Nevada base-area community needed to get its population to the slopes and found a solution in a unique transportation system. Aerial lifts are…

  • Mountain Spy :: July 2013

    Mountain Spy :: July 2013

    In this month’s Mountain Spy, we mark an unfortunate first: two epic fails. With summer operations growing in popularity, it pays to make sure…

  • Raising the Bar

    When it comes to looking after our littlest guests, there are many ways to keep them, and the parents, happy. One small hour of…

  • Mountain Spy :: September 2013

    In this month’s Mountain Spy, there were two stand-outs and several more that were almost perfect. Of course, there were a few that were…

  • Guests of the Future

    New demographic studies show that the snowsports industry is going to have to tap new markets. The issue of growth in snowsports is at…

  • Mountain Spy :: November 2013

    In this month’s Mountain Spy, we logged on to Facebook and posted our question on the walls of several mountain resorts. In a world…

  • Mountain Spy :: January 2014

    In this month’s Mountain Spy, we tackle what is becoming a controversial subject–uphill traffic. But this is a test of customer service. Whether the…

  • Pleasing the Planners

    The recipe is simple: Happy moms = return guests. Here’s how some resorts accomplish just that. I have been a nanny off and on…

  • Leaving Breadcrumbs

    Leaving Breadcrumbs

    Good resort signage programs should be cohesive and comprehensive, leaving little room for guests to be confused. Imagine arriving at a third-world airport and…

  • One Big Happy Family

    After years of tweaking, Mt. Hood Meadows has refined its approach to newcomers with great success. After years of product development, process improvement, and…

  • Managing Uphill Traffic

    With the growth in uphillers, prudent policies and ample communication can reduce risks for all involved. While most skiers and riders take the traditional…

  • Mountain Spy :: March 2014

    In this month’s Mountain Spy, we tackled straightforward customer service. When a mother is bringing her brood up to your hill, how easy are…

  • Mountain Spy :: May 2014

    In this month’s Mountain Spy, we took on the discount seeker. With spring conditions in play, Mountain Spy Liz Mettler called to see about…

  • Mountain Spy :: July 2014

    In this month’s Mountain Spy, we play eager guest. As winter wound down, Mountain Spy Liz Mettler called to see about what projects resorts…

  • Picture This!

    As Disney and Vail have learned, offering guests the chance to share special moments at your resort can pay off big. For a summer…