The Voice of the Mountain Resort Industry  |  Est. 1962

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SAM Coverage

Customer Service

  • Mountain Spy :: January 2010

    Mountain spy Liz Eren tackles childcare with mixed results. THE QUESTION: I’M PLANNING A FAMILY VACATION AND HAVE A 14-MONTH-OLD. WHAT KIND OF BABYSITTING…

  • Candid Cameras

    Investing in good security equipment can greatly decrease ski and board theft, and increase customer satisfaction. Maybe he didn’t think anyone would notice, but…

  • Mountain Spy :: March 2010

    Mountain spy Liz Eren has proven time and again, it’s not the answer to the question, but how the question is handled. THE QUESTION:…

  • Mountain Spy :: May 2010

    Mountain Spy Liz Eren rides the Olymic wave with this issue’s question and received the usual varied answers. THE QUESTION: MY SON HAS BECOME…

  • Fighting Fraud

    Scammers have grown more resourceful–so have resorts. They make their own season passes. They white out dates, cut wickets, sell promo tickets for cash.…

  • Mountain Spy :: July 2010

    Mountain Spy Liz Eren tries to stump customer service with this issue’s question on camping at resorts. THE QUESTION: CAN I CAMP AT YOUR…

  • Treating Customers Like Disney

    See how a couple of New York ski areas tapped into the Disney expertise to elevate customer service. Winter resorts like to contrast the…

  • More Than a Liftie

    More Than a Liftie

    Lifties make the most contact with your guests. That’s why good ones should be valued. You can take away almost any facet of a…

  • Mountain Spy :: September 2010

    Mountain Spy Liz Eren tests out the summer work force with what is a seemingly simple question on summer activities. THE QUESTION: WHAT KIND…

  • Mountain Spy :: November 2010

    Mountain Spy Liz Eren tackles customer service as a mother in this edition. Question: My son came home from school and was telling me…

  • Mountain Spy :: November 2007

    For this edition of Mountain Spy, our 007 Liz Eren queried ski areas about their “green-ness.” Also, in making her round of calls, our…

  • Mountain Spy :: January 2008

    For this edition of Mountain Spy, our 007 Liz Eren posed as a college journalist writing an article. She started her query with that…

  • Speak Out :: Family Fun?

    The trials and triumphs of taking a family ski vacation. One of the joys of working at SAM has always been traveling to winter…

  • Mapping It Out

    Online, the trusty old trail map can become the jumping-off point for a multi-media experience. Once upon a time, a trail map was something…

  • The New Age

    Like Peter Pan, Boomers refuse to grow old-but there are a few things they would like. With 60 the new 40 and 50 the…

  • Mountain Spy :: March 2008

    For this edition of Mountain Spy, our 007 Liz Eren posed as a mother in need of information. THE QUESTION: MY HUSBAND AND I…

  • Demystifying Diversity

    Demystifying Diversity

    At Mountain High, Calif., snowboarders outnumber the skiers, minorities outnumber Caucasians, and its total visits outnumber the neighbors’. What is the first impression of…

  • Mountain Spy :: May 2008

    For this edition of Mountain Spy, our 007 Liz Eren tackled the sticky issue of stolen equipment with varying results. The Question: I just…