SAM Coverage
Customer Service
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Mountain Spy :: January 2010
Mountain spy Liz Eren tackles childcare with mixed results. THE QUESTION: I’M PLANNING A FAMILY VACATION AND HAVE A 14-MONTH-OLD. WHAT KIND OF BABYSITTING…
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Candid Cameras
Investing in good security equipment can greatly decrease ski and board theft, and increase customer satisfaction. Maybe he didn’t think anyone would notice, but…
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Mountain Spy :: March 2010
Mountain spy Liz Eren has proven time and again, it’s not the answer to the question, but how the question is handled. THE QUESTION:…
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Mountain Spy :: May 2010
Mountain Spy Liz Eren rides the Olymic wave with this issue’s question and received the usual varied answers. THE QUESTION: MY SON HAS BECOME…
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Fighting Fraud
Scammers have grown more resourceful–so have resorts. They make their own season passes. They white out dates, cut wickets, sell promo tickets for cash.…
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Mountain Spy :: July 2010
Mountain Spy Liz Eren tries to stump customer service with this issue’s question on camping at resorts. THE QUESTION: CAN I CAMP AT YOUR…
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Treating Customers Like Disney
See how a couple of New York ski areas tapped into the Disney expertise to elevate customer service. Winter resorts like to contrast the…
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More Than a Liftie
Lifties make the most contact with your guests. That’s why good ones should be valued. You can take away almost any facet of a…
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Mountain Spy :: September 2010
Mountain Spy Liz Eren tests out the summer work force with what is a seemingly simple question on summer activities. THE QUESTION: WHAT KIND…
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Mountain Spy :: November 2010
Mountain Spy Liz Eren tackles customer service as a mother in this edition. Question: My son came home from school and was telling me…
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Mountain Spy :: November 2007
For this edition of Mountain Spy, our 007 Liz Eren queried ski areas about their “green-ness.” Also, in making her round of calls, our…
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Mountain Spy :: January 2008
For this edition of Mountain Spy, our 007 Liz Eren posed as a college journalist writing an article. She started her query with that…
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Speak Out :: Family Fun?
The trials and triumphs of taking a family ski vacation. One of the joys of working at SAM has always been traveling to winter…
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Mapping It Out
Online, the trusty old trail map can become the jumping-off point for a multi-media experience. Once upon a time, a trail map was something…
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The New Age
Like Peter Pan, Boomers refuse to grow old-but there are a few things they would like. With 60 the new 40 and 50 the…
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Mountain Spy :: March 2008
For this edition of Mountain Spy, our 007 Liz Eren posed as a mother in need of information. THE QUESTION: MY HUSBAND AND I…
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Demystifying Diversity
At Mountain High, Calif., snowboarders outnumber the skiers, minorities outnumber Caucasians, and its total visits outnumber the neighbors’. What is the first impression of…
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Mountain Spy :: May 2008
For this edition of Mountain Spy, our 007 Liz Eren tackled the sticky issue of stolen equipment with varying results. The Question: I just…

