SAM Coverage
Customer Service
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Mountain Spy :: July 2012
In this Mountain Spy, Liz Eren disguises herself as a worried Mom and asks a very open-ended question. The answers are varied, but some…
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It’s A Small World, After All
From Orthodox Jews to second-generation Koreans, resorts have found ways to make all groups feel welcome. Diversity may be a 21st-century buzzword, but it…
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Mountain Spy :: May 2012
In this Mountain Spy segment, Liz Eren tackles our less-than-stellar season with a well-placed call during spring season pass promotions. And even when Liz…
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Mountain Spy :: September 2012
Liz Eren’s mission this issue was to see how resorts are responding to the growing demand for summer activities. Question: My son has a…
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Mountain Spy :: November 2012
Mountain Spy Liz Eren poses a question about the Bring a Friend Challenge. Sadly, most resorts were unprepared. QUESTION: I’M PLANNING TO BUY A…
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What’s Your Cell Plan?
Smartphones, handheld devices, you name it—they are as common on the slopes as skis. But what about when it comes to employees? Go ahead:…
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In Tune With the Times
Cascade’s investment in an expensive piece of equipment has paid off in spades. For a modest-sized Midwestern ski area, Wisconsin’s Cascade Mountain has quietly…
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New Products :: November 2012
See what’s new for your resort. SAM Magazine rounded up more than 14 new products for mountain operators that will increase operational efficiency, thrill guests,…
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Mountain Spy :: May 2009
Mountain Spy Liz Eren took to the phones to find out about pass pricing. Coming off of a tricky year, it’s more important than…
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Trippin’
In the never-ending search for visitors and market share, ski shop bus groups can be a valuable option for ski areas. “In this economic…
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Mountain Spy :: July 2009
Mountain Spy Liz Eren took to the phones to get info on discounts on season passes. THE QUESTION: DO YOU HAVE ANY DISCOUNTS ON…
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Growth Spurt Ahead?
A recession seems like an odd time to be talking about growing the market, but two factors make it a real possibility, if resorts…
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Mountain Spy :: September 2009
Mountain Spy Liz Eren tackles a growing problem with kids–food allergies. And, once again, the answers are as varied as the resorts themselves. THE…
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Keep ‘Em Coming Back for More
It’s important to inspire exceptional customer service in any economy. Worried about the effects of a depressed economy on the upcoming season? I have…
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Mountain Spy :: November 2009
Mountain Spy Liz Eren takes on safety in terrain parks. THE QUESTION: MY SON WANTS TO GO INTO THE TERRAIN PARK, BUT I’VE HEARD…
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Speak Out :: Digital Kids
Kids on the Web… The online generation is younger than you think. And this group is your future. According to 2009 Nielsen Reports, time…
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Keeping Up With the Joneses
Remember who your best customers are. There’s this family out there—Jane, Phil, and two kids Jonny, 15, and Sally, 13—who all love to ski…