SAM Coverage
Diversity
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Fred Seymour Named Giants Ridge (Minn.) General Manager
SAM Magazine—Biwabik, Minn., July 10, 2017—Giants Ridge in northern Minnesota has hired industry veteran Fred Seymour as its new general manager. Seymour’s prior experience…
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New Season Pass Alliances, Add-Ons, and Pricing for 2017-18
SAM Magazine—Dover, Vt., March 9, 2017—Season-pass launch season has begun, and many 2017-18 products are currently available at their introductory prices. There are also…
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Mountain Spy :: September 2016
THE QUESTION: WE ARE HOSTING A COUPLE OF COLLEGE EXCHANGE STUDENTS FROM SPAIN AND WE WANT THEM TO ENJOY YOUR ADVENTURE ACTIVITIES, BUT THEY…
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Mountain Spy :: September 2016
As more multi-cultural guests visit our resorts, especially in summer, the need for multi-lingual staff increases—or, at least the ability to adapt when there’s…
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Reaching New Markets
Mountain resorts have their share of challenging winters. Last year, the Pacific West barely eked by, and this year the East had to use…
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The Rise of the She-conomy
When it comes to marketing or selling anything, you should never underestimate the power of women. A Nielsen consumer study from 2013 revealed women…
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Reaching New Markets
The ethnic makeup of America, and inevitably winter resorts, is changing. Are you ready to communicate with and welcome a new audience? Natural disasters,…
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Blue Pages :: March 2015
THE BIG VIEW FROM THE ASSEMBLY… HISTORY IN THE MAKING… DRONING ON AND ON… DAVID INGEMIE: END OF AN ERA… THE BIG VIEW FROM…
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Speak-Out — More Mas
Millennials-Americans ages 14 to 29-are already forming a new sense of what it means to be “mainstream.” That notion will continue to evolve, as…