SAM Coverage
Diversity
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Western Mountain Destination Bookings Decline with Snow Levels
SAM Magazine—Winter Park, Colo., Feb. 15, 2024—Hotel bookings at mountain destinations in the western U.S. have dropped to a 30-month low, while room rates…
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Taking a Stance
More ski areas are addressing big social and environmental issues to distinguish their brand identity and built community. As wise as those words from…
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A “Lesson” in Resilience
In the midst of a labor shortage, snowsports schools search for staffing solutions to keep up with demand. As if attracting, hiring, and retaining…
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We Need Women in Operations
Female mountain ops pros are breaking into the boys’ club. Here’s why our industry will be better off with more women in the field.…
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Elevated Fun for All
A few recent and in-progress installations of open access and ADA-compliant at-height attractions that aim to offer adventure for everyone. When it comes to…
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The Path to Progress
Commitment and accountability are the keys to making the mountains more inclusive, equitable, and diverse. In February 2005, SAM hosted a “Diversity Summit” in…
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“I Challenge That!”
Smart ways to overcome obstacles and make your resort more inclusive. The ski industry has made strong statements recently about addressing the lack…
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Boss Ladies
We profile four female leaders who are part of a growing trend as more women earn seats at the executive table. In 2013,…
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SAM Summit Series 2019—Part 2: Thinking About Growth
A select group of resort leaders answer difficult questions about how to attract, accommodate, and retain next-generation customers. In year two of the SAM…
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Growing Together
A global look at the issues of expanding participation in winter sports, and outdoor sports in general. For almost two decades now, the flat-lined…
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Urgent Aims: Growth, Diversity
Forget the pass wars for the moment. What is being done to actually grow winter sports? Growing and diversifying the sport are the industry’s…
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News and Views :: May 2018
PodSAM, patrol for girls, season’s pass comparison, and more. PODSAM LISTEN AND LEARN If you haven’t explored the world of podcasts, now’s the time…
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Mountain Spy :: January 2018
Do you have a non-binary bathroom? THE QUESTION: PLANNING TO COME THERE FOR A DAY WITH MY FAMILY. WHERE DO WE GO FOR A…
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Guests of the Future
New demographic studies show that the snowsports industry is going to have to tap new markets. The issue of growth in snowsports is at…
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Greasy Glass Ceiling?
Mountain operations have typically been a male-dominated world. But that is changing as women make their way out of the offices. It wasn’t long…
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It’s A Small World, After All
From Orthodox Jews to second-generation Koreans, resorts have found ways to make all groups feel welcome. Diversity may be a 21st-century buzzword, but it…
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No Child Left Out
Programs coast to coast are bringing all sorts of newcomers to winter sports. As the diversity buzz grows stronger through the snowsports industry, pockets…
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Speak-Out :: More MAS
Diversity and the MAS Report The Multiculturals in Action Sports Report, 2010 Hispanic Snow Summary, more simply called the MAS Report, is a wake-up…