SAM Coverage
Diversity
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Racing Into Diversity
Pats Peak embraces all markets, which is good for the bottom line. The story was buzzing along from skier to skier faster than…
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Blue Pages :: January 2010
BEHIND THE SNODGRASS EXPANSION DENIAL… TECHNOLOGY BOOSTS PASS FRAUD DETECTION… SHOULD ON-SNOW EMPLOYEES WEAR HELMETS?…MEET THE NEW BOSS, SAME AS THE OLD BOSS… DEW…
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Growth Spurt Ahead?
A recession seems like an odd time to be talking about growing the market, but two factors make it a real possibility, if resorts…
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Cat Women
When it comes to grooming operations, it’s no longer a man’s world. Female drivers are becoming increasingly visible at the controls of big groomers.…
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It Takes a Ski Village
The SOS program is a great example of how ski areas can reach minority groups, build lifelong winter enthusiasts and give back to the…
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Demystifying Diversity
At Mountain High, Calif., snowboarders outnumber the skiers, minorities outnumber Caucasians, and its total visits outnumber the neighbors’. What is the first impression of…
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Future Shock
As the Baby Boomers start to exit our sport in droves, who will take their place? In the past few years, NSAA and its…
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Diversifying Pats
Pats Peak started many years ago with an annual Diversity Day. Now, diversity is an everyday affair. It’s one thing to want to diversify…
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Recruiting for Diversity
Jiminy Peak and Ski Butternut have found some great employees by working with a local group that promotes diversity. Finding full-time employees to work…
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Speak Out :: November 2006
Joel Bourassa, Operations Manager of Tenney Mountain Resort, Plymouth, N.H., implores us to take on “A Snowmaking Challenge.” SAM talks differing strategies at Vail…
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Grrl Power
Teenage girls don’t make up a big chunk of business-but they could. “I just don’t know why more teenage girls don’t go to the…
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Mountain Spy :: January 2007
Mountain Spy tackles women-specific rental equipment. The Question: I’m coming up to the mountain with a couple of my friends in the near future.…
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Moms Wanna Rock, Too
If you think that terrain parks are only for the kids, think again. Young mothers are showing an interest, but they need somewhere to…
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Speak Out :: “Different Approaches to Diversity,” and “15, No 16 under 30”
Rick Kahl discusses “Different Approaches to Diversity.” And Chris Westover, Assistant Mountain Manager at Snowbasin Mountain Resort, lets us know we missed one in…
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Get ’em While They’re Young
Maine-based WinterKids infiltrates the school system to promote outdoor education and winter sports. It’s a long journey from equatorial Africa and southeast Asia to…
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Emerging Markets
Slats is back and he’s analyzing the disappearance of the ski bum. Slats has his own corner of the bar, and he’s outlasted several…
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Toward a Colorful Future
How are areas tackling the emerging markets that will make up the new majority? Three areas talk about their plans.
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Grouse Mountain (B.C.) To Be Sold
SAM Magazine—North Vancouver, B.C., July 17, 2017—After its owners put it on the market last year, Grouse Mountain near Vancouver appears to have found…