SAM Coverage
Events
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Party Time
Unique events drive business in the early and late season. In December 2023, when Jay Peak, Vt., unveiled its first WinterShine event—a month-long celebration…
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Cutters Camp Turns 20
Celebrating 20 years of terrain park community building, collaboration, and knowledge sharing. It started with a conversation with Day Franzen after we profiled him…
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11 Under 30 :: July 2021
This year’s group of 20-somethings has already left their mark and they have ideas about where snowsports should head next. Some of you may…
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Events: What’s the Value?
Hosting events, especially in summer, can have a bunch of benefits. In mid-September, 10,000 athletes swarmed over Killington, Vt., for the Spartan Race, a…
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Music in the Mountains
Choose the right mix of entertainers and performers, and your music program will be a smash hit. As a musician, I love absorbing the culture…
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Does Dirt Work Work?
Faced with hosting major events during the 2015 Canada Winter Games, with no snowmaking, this area turned to dirt. The 2015 Canada Winter Games…
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Sochi, The Prequel
Russia’s Winter Games has deep North American roots. Sochi, Russia, won the bidding for the Olympic Games in July 2007. But the effort had…
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Mountain Spy :: September 2012
Liz Eren’s mission this issue was to see how resorts are responding to the growing demand for summer activities. Question: My son has a…
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Mud Money
These aren’t your mother’s obstacle races. Military-inspired competitions are making a big mark at ski areas in the off-season. Mud season is a fact…
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Party On!
Weddings, reunions, and other summer functions can be a boon for the bottom line and staff stability. And the revenue stream wore white. Okay,…
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It’s Showtime!
Freestyle events both large and small are a great way to attract new customers and keep the ones you have happy. Few would argue…
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Shift the Risk
If you’re planning on holding special events this summer or next season, here’s what you need to know. As spring and summer approach, resorts…
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Aspen Snowmass Has Big Plans for Summer
SAM Magazine—Aspen Snowmass, Colo., June 23, 2017—Summer operations are about to become a big deal at Aspen Snowmass. The resort plans to install a…
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Snow People – April 2017
Welcome to the April edition of Snow People, where we highlight happenings to prominent ski industry and supplier personnel. Josh Nelson, PistenBullyPistenBully New England…
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Vail Resorts Q2 Results Show Strong Growth
SAM Magazine—Broomfield, Colo., March 13, 2017—Vail Resorts fiscal 2017 second quarter results for the period ending Jan. 31 show growth in just about every…
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Life is a Carnival
In spring, guests’ fancies turn to music, beer, barbeques, and pond skimming. Spring in ski country is more than soft snow and sun. It’s…
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Mountain Travel Symposium 2017
March 25 – April 1, 2017, Banff and Lake Louise, Alberta, CanadaThe annual Mountain Travel Symposium gathers more than 1,000 mountain travel experts from…
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Summer Ops Camp 2016 Wrap Up
More than 160 summer operations managers, vendors, and schemers gathered at the Canyons Grand Summit in Park City, Utah, to explore the state of…