SAM Coverage
Finance
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Bob Parker, Key Figure in Vail’s Early Days, Dies
Robert Ward Parker, a 10th Mountain Division veteran who became a major figure in the post-World War II ski industry, died June 29 in…
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A Challenge to “The Jay Way”
A first-person account of the day the Securities and Exchange Commission seized Jay Peak, and of Jay’s eventual triumph over adversity. ENOUGH HAS BEEN…
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Winter Concludes with Occupancy Down Slightly in the West, Revenues Up
SAM Magazine—Denver, May 18, 2017—Overall aggregated occupancy during the 2016-17 winter season—November through April—declined 0.2 percent, marking the first seasonal dip in winter occupancy…
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Eaglecrest Hires David Scanlan as GM
SAM Magazine—Juneau, Alaska, May 11, 2017—The community-owned Eaglecrest Ski Area here has appointed David Scanlan as its new general manager. Scanlan has been the…
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Berry, Fairbank Earn NSAA Lifetime Achievement Awards
SAM Magazine—Scottsdale, Ariz., May 9, 2017—At last weekend’s National Ski Areas Association (NSAA) annual convention in Scottsdale, the organization presented 2017 Lifetime Achievement Awards…
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Berkshire East, Taos, and Squaw/Alpine Win Golden Eagle Awards
SAM Magazine—Scottsdale, Ariz., May 9, 2017—Berkshire East, Mass., Taos Ski Valley, N.M., and Squaw Valley Alpine Meadows, Calif., won the 2017 Golden Eagle Awards…
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The Evolution of NPS in the Ski Industry
Resorts are finding new ways to use the Net Promoter System, applying it to employee relations and capital spending—not just guest loyalty. The number…
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Aspen SkiCo and KSL Capital Partners to Acquire Mammoth Resorts
SAM Magazine—Aspen and Denver, Colo., April 12, 2017—Resort ownership consolidation was already moving at an unprecedented clip, and it just keeps speeding up. The…
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Midseason Skier Visits Strong in Colorado
SAM Magazine—Denver, March 20, 2017—Visits to Colorado Ski Country USA’s 22 member ski areas were up 1 percent during the second period of the…
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Speak-Out :: Train Our Future Leaders in Finance 101
At last year’s NSAA annual convention, NSAA president Michael Berry said that 37 percent of ski industry GMs are now over the age of…
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Spend Your Money Wisely
Bogus Basin’s new summer operations will make its winter passholders very happy. Find out why in the SAM interview. Bogus Basin is the second…
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Exposed!
Recent cyber attacks show that winter resorts are not well defended against hackers, and the threat is growing. When Holiday Valley CFO Dave Trathan…
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Matching Capital to Capacity
Blue Mountain, Pa., clearly had room to grow in its market. But just how much growth could it handle financially? If you were planning…
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To Our Health!
Charting the long-term trends at U.S. resorts through the lens of the NSAA Economic Analysis of United States Ski Areas. How has the…
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Buy Now and Save
Online ticket sales give customers a means to find bargains and buy in advance. Are resorts reaping any benefits, too? Third party partnerships are…
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Gateway to Happiness (and Profitability)
RFID access gates are a convenience to guests and a surprisingly cost-effective tool for operators. Almost every guest at a ski area has a…
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E-Commerce Solutions: Still Waiting?
About a year ago, mobile devices surpassed the desktop in Internet usage, which means more people are accessing information on the go and using…
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A True Adventure Center
If you are going to start a major development project, it sure helps to have more than half of the build-out cost in your…