SAM Coverage
Grooming
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Western Destinations Set Summer Record, Strong Winter
SAM Magazine—Bradenton, Fla., Nov. 12, 2021—Western mountain destinations nailed down their best aggregated summer ever for occupancy, daily rates, and revenue, according to the…
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2021 Terrain Park Contest
SAM‘s showcase of freestyle fabrication is back for its 16th year, with resort submitted entries in three categories, including a new one: “Park edits.”…
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Western Destination Visits Sizzle; Winter Appears Strong
SAM Magazine—Winter Park, Colo., Aug. 17, 2021—Despite rising concerns about the Covid-19 Delta variant and smoky conditions across much of the Western U.S., 18 Western…
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Build a Great Grooming Team
Here’s what it takes to find the right people, develop their skills, and turn them into a smoothly functioning unit. Whether your resort has…
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Cohen Named Mammoth, June President and COO
SAM Magazine—Denver, Colo., June 11, 2021—Alterra Mountain Company named Ron Cohen president and COO of Mammoth Mountain and June Mountain, Calif., effective immediately. He…
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Katz Amsterdam Foundation Focuses in on Racial Justice
SAM Magazine—Broomfield, Colo., June 11, 2021—The Katz Amsterdam Foundation, founded by Vail Resorts CEO Rob Katz and his wife Elana Amsterdam, has determined a…
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Major Resort Ownership Groups Band Together to Fight Climate Change
SAM Magazine—Denver, June 10, 2021—Alterra Mountain Company, Boyne Resorts, POWDR, and Vail Resorts have joined forces to develop the Climate Collaborative Charter, a unified effort…
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NSP Names New CEO Amid Continued Staff Turnover
SAM Magazine—June 9, 2021, Lakewood, Colo.—National Ski Patrol (NSP) named Chris Castilian as its new chief executive officer. Castilian succeeds former executive director Meegan…
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2021 Groomer Report
Powerful machines are getting more efficient, while technology continues to elevate slope management, fleet management, and training programs. For anyone in the market for…
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Italy Extends Resort Ban with Little Notice
SAM Magazine—Rome, Italy, Feb. 16, 2021—Many of Italy’s ski resorts were ramping up to open this week, some starting Monday, Feb. 15, when the…
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NSAA Makes the Most of 2021 Virtual Winter Conference
SAM Magazine—Lakewood, Colo., Feb. 10, 2021—The National Ski Areas Association (NSAA) 2021 winter conference and trade show was held virtually, Feb. 1-5. Attendees participated…
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Special Report: Cross-Country Skiing is Booming
by Roger Lohr The Cross Country Ski Areas Association (CCSAA) has been conducting online sessions with members since last spring, focused on sharing information…
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Patrol Covid Outbreak Temporarily Shutters Hunter Mountain
SAM Magazine—Hunter, N.Y., Jan. 6, 2021—Hunter Mountain was compelled to close Tuesday, Jan. 5, after “a number of ski patrollers excluded out of work…
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Snow People – December 2020
RESORTS Sarah Sherman, Snowbird Sarah Sherman has been appointed communications manager at Snowbird, working within the marketing team to oversee the resort’s public and…
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COVID Insights: Staying Open Through the Pandemic
The latest news and observations from the Insights Collective regarding how Congress, states, and municipalities are trying to aid business even as they try…
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Terrain Park Contest: A Look Back
Terrain park luminaries weigh in on contest entries from the past five years. The year 2020 has upended everything, so we took the opportunity…
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States, Ski Associations Release Opening Guidelines
SAM Magazine—Albany, N.Y., Oct. 23, 2020—As the winter season approaches, ski-country states and state ski associations are unveiling guidance and requirements for ski areas…
