SAM Coverage
Guest Services
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Mountain Spy …… January 2024
A question on free lessons. We were surprised, and disappointed, at how impatient and disinterested staff members—including those in snowsports school—were when talking to…
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Mountain Spy :: November 2023
A question on emotional support animals. This story is from the SAM print archive Subscribers can read the full digitized article online —…
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Mountain Spy :: September 2023
Hiking at a resort. Hiking is a great, free activity to offer your guests that leverages your beautiful natural environment. So, you can imagine…
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Mountain Spy :: July 2023
Your mountain likely holds a very special place in the hearts of many people, and some may desire it to be their eternal resting…
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Mountain Spy :: May 2023
Will there still be corduroy if it’s snowing? When the Spy picked up the phone in spring to begin this mission, historic snow totals…
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Mountain Spy :: March 2023
“Can I come just to ride the lift?” While scenic chairlift rides have long been a staple summer activity at mountain resorts, the same…
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Mountain Spy :: January 2023
Can I work from the mountain? While many adults are headed back to the office, the work from home trend (and generally more flexible…
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Mountain Spy :: November 2022
“I don’t want to buy a season pass, how else can I ski at your resort?” The season pass is increasingly king at ski…
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Building New “Guestinations”
Bold new buildings and emerging technologies are ushering in a new era of customer-centered guest services. New resort facilities coupled with the latest technologies…
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Mountain Spy :: September 2022
The Best and Worst of Spy It may be SAM’s 60th this year, but our beloved Mountain Spy is celebrating a big birthday, too:…
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Mountain Spy :: July 2022
THE QUESTION: “WILL MY 80-YEAR-OLD GRANDPARENTS BE ABLE TO DO YOUR SCENIC LIFT RIDE?” Summer draws an entirely different crowd to the mountains than winter. Summer…
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Mountain Spy :: May 2022
THE QUESTION:“Can my family and I camp on your mountain this summer?” Booking trends show that mountain destinations will remain very popular with travelers…
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Mountain Spy :: March 2022
“Is there a way to avoid lines at your ski area?” This story is from the SAM print archive Subscribers can read the…
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Mountain Spy :: January 2022
The Question: How long does it take to go through your equipment rental process? Rental operations at many ski areas underwent significant changes last…
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Mountain Spy :: November 2021
Can I warm up in the lodge this winter? This story is from the SAM print archive Subscribers can read the full digitized…
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Load ‘Em Up
Smooth and efficient lift loading and unloading makes for a safer more enjoyable guest experience. Guests come to our resorts expecting an enjoyable…
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Mountain Spy :: September 2021
Mountain resorts are amazing places to go and enjoy nature. We invite people to come experience the outdoors (with amenities) in all its glory,…
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Summer of Love
It will take thoughful guest education for newcomers and veterans alike to feel happy and safe as they embrace the outdoors this summer. After…