SAM Coverage
Internet
-
Avoiding the Spam Trap
This article explains that careful targeting and marketing can be used to produce an emailed newsletter that is both valuable and appreciated by potential…
-
Are Your Downloadables Deductible?
The article discusses the gray area of deducting costs of certain aspects of maintaining a Website for business purposes. No code exists, but precedent…
-
‘Loaf On The Net
An historical look at the growth of traffic on Sugarloaf USA’s web site. A good look at the inception of a site and how…
-
Travel Takes A Super Highway
A review of the 19th annual Ski Travel Symposium in Snowmass, Colo., from April 17-18, which focused on information networks, quality service, the benefits…
-
Chairlift Loading
This article is currently not available online. Please email [email protected] for a pdf copy of the article
-
Ski Schools– Community Jr Ski Program
This article is currently not available online. Please email [email protected] for a pdf copy of the article
-
Wachusett Passholders Get Lift Ticket Deal at Stratton
SAM Magazine—Princeton, Mass., Aug. 16, 2017—Season pass partnerships between unaffiliated resorts continue to evolve in a variety of ways. One of the newest is…
-
Sunlight Expands Pass Partnerships Worldwide
SAM Magazine—Glenwood Springs, Colo., Aug. 1, 2017—Season pass holders at Sunlight Mountain Resort can now receive three free ski days at Kiroro ski area…
-
Bob Parker, Key Figure in Vail’s Early Days, Dies
Robert Ward Parker, a 10th Mountain Division veteran who became a major figure in the post-World War II ski industry, died June 29 in…
-
Aspen SkiCo and KSL Capital Partners to Acquire Mammoth Resorts
SAM Magazine—Aspen and Denver, Colo., April 12, 2017—Resort ownership consolidation was already moving at an unprecedented clip, and it just keeps speeding up. The…
-
Social Media in Customer Service
As social media become customer service channels, resorts must step up efforts to stay abreast of comments and requests. Social media started with…
-
Exposed!
Recent cyber attacks show that winter resorts are not well defended against hackers, and the threat is growing. When Holiday Valley CFO Dave Trathan…
-
E-Commerce Solutions: Still Waiting?
About a year ago, mobile devices surpassed the desktop in Internet usage, which means more people are accessing information on the go and using…
-
Problem Solving
It takes creativity to find solutions when working with an orphan ski lift. If you have an orphan ski lift, and have had a…
-
Code Read?
Your Responsibility Code has been the cornerstone of on-hill etiquette and safety, but delivering the message is evolving due to societal and technical changes.…
-
The eCommerce “Wait” Problem
Resorts and software developers are locked in a dangerous stalemate, each expecting the other to adapt to its ways. Online sales—eCommerce—are an important part of…
-
Online Waivers
Cloud-based liability protection is the wave of the future. In the ski industry in particular, and the recreation industry in general, stuff happens. Customers…
-
On the Go
Mobile marketing requires a great deal more than simply designing your website for the small screen. In the very near future, guests will use…