SAM Coverage
Internet
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Bright Ideas
A roundup of some innovative marketing programs from across the country. In today’s competitive business environment, it’s more important than ever to discover new…
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Online Sales for Dummies
With Shopatron, any retail shop can gain a share of online sales-for free. Online retail has been a looming threat for many brick-and-mortar retailers,…
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Video Marketing: This Season’s Hottest Trend
With high-speed internet becoming more accessible than ever before, video viewing is a great way to connect with customers. YouTube is practically a household…
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Getting Personal
Build great relationships with your best customers. Studies show that it costs six times as much to attract a new customer as to retain…
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The Best and Worst Websites of 2006-2007
We’ve expanded our best and worst section to include websites. Except here, we use an insider’s and an outsider’s take. SAM asked industry veteran…
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True Lies
As technology and the Web give customers greater access to weather conditions, snow reporters learn to both entertain and inform. It was a party…
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Ten Things Your Website Should Have (but probably doesn’t)
When it comes to websites these days, it’s all about the user. Does your site have what your visitors want? A philosophical discussion one…
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Catch the Virus
Word-of-mouth marketing can be a resort’s best friend or worst enemy. With the Internet, there are ways to create your own good word. There’s…
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Risk and The Internet
Viruses and other security issus are the least of your worries: it’s what you say online that can really make you sick. The ski…
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Halting the Brain Drain
A discussion thread at skilifts.org explores why it’s so difficult to attract and retain mechanics. Keeping qualified lift mechanics is a serious issue for…
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A room with Page Views
Online media rooms can be very helpful for journalists. How effective is yours?
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Can You See Me Now?
Few mountain visitors need a GPS device-but that won’t stop them from wanting one.
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CMC Offers On-line Ed
Interactive Internet course makes lift, electrical maintenance education available everywhere.
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Cyber Lodging
With the internet playing a bigger role in vacation planning, is on-line booking within reach for all resorts?
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Business Websites
Three Websites to make bookmarks for legal matters, office supplies and filling part-time and seasonal positions.
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B-to-B Websites
This occasional column features Websites dedicated to help resorts find equipment and services for all aspects of the business.