SAM Coverage
Lifts
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Covid Insights: Taking the Right Steps
As the U.S. and the world seek to escape the shadow of Covid-19, important steps are being taken on many fronts. Some of these…
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A Gem Worth Fixing
New ownership, a dedicated crew, and a sustainable vision have Saddleback Mountain primed for success after a 5-year closure. After a tumultuous five-year…
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Down But Not Out
While Covid put a lot of new lift installations on hold, our annual lift construction survey shows several independent areas moved forward with their…
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Is This Really Fun for Everyone?
It takes conscious effort and clear direction to make workplace culture welcoming for everyone. In 2015, a group of National Park Service employees…
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Big White Responds Quickly to Covid-19 Outbreak
SAM Magazine—Kelowna, B.C., Dec. 18, 2020–A cluster outbreak of 76 positive Covid-19 cases at Big White Resort has spurred action from the resort and…
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Western Destinations Facing Big Lodging Declines
SAM Magazine—Winter Park, Colo., Dec. 18, 2020—The surging pandemic and resort capacity limits combined to negatively impact lodging reservations in November at mountain resorts…
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Vail Resorts Reports Q1 Net Loss, Pass Volume Up
SAM Magazine—Broomfield, Colo., Dec. 11, 2020—Vail Resorts (VR) reported a 44-percent net loss for its first fiscal quarter of 2021, a consequence of Covid-19…
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Changes Abound for Ski Areas—As Expected
SAM Magazine—Natick, Mass., Dec. 9, 2020—Ski area operators worked hard for months to develop operating plans and protocols for this strange winter, knowing all…
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Virus Tracking: Latest Weekly Report on Resort, Visitor Communities
The weekly virus tracking report from the Insights Collective shows a mixed performance for Western resorts and major metro markets across the U.S. Cases…
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COVID Insights: Vaccines, Travel Anxiety, and Local Support
With vaccines on the way, some travel companies are planning for future growth, according to the Weekly Briefing compiled by the Insights Collective. At…
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Skitude Acquires Liftopia
SAM Magazine—San Francisco, Calif., Dec. 4, 2020—Liftopia Inc. entered an “assignment for the benefit of creditors,” or ABC, to liquidate its assets, through which…
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New Mexico Shutters Ski Areas as States Tighten COVID Restrictions
SAM Magazine—Santa Fe, N.M., Nov. 14, 2020—New Mexico Gov. Michelle Lujan Grisham and state health officials temporarily re-imposed a statewide order Friday that closes…
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Cutter’s Camp Virtual Fall Fresher Opens Today
SAM Magazine—Natick, Mass., Nov. 11, 2020—To help terrain park professionals prepare for the challenges of the upcoming season, SAM partnered with Effective Edge to create a condensed virtual…
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COVID Insights: Tracking the Virus, and Combatting It
The pandemic is on the march in many local resort communities and in the larger market areas from which they draw their customers. State…
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Open Resorts Report Strong Visitation, Minor Guest Compliance Issues
SAM Magazine—Nov. 5, 2020—While many resorts projected conservative opening days (think late November to mid-December) to allow for time to implement new COVID protocols,…
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Good News/Bad News for Air Travel, Business, and Conventions
As the elections approach, there’s a bit of COVID-related news to relate. A Harvard study shows that air travel has a low COVID transmission…
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Poll: Americans Turning to the Outdoors for COVID Relief
SAM Magazine—Oct. 30, 2020—Even with winter approaching, Americans are turning to the outdoors for safety, sanity, and entertainment, according to a Harris Poll conducted…
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Greg Gavrilets Named Attitash GM
SAM Magazine—Bartlett, N.H., Oct. 29, 2020—Tennessee native Greg Gavrilets is the new general manager of Attitash in New Hampshire. He succeeds longtime Attitash leader…

