SAM Coverage
Lifts
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COVID Surge in Europe Complicates Resort Openings
SAM Magazine—Cervinia, Italy, Oct. 29, 2020—With COVID-19 cases rising quickly in Europe, winter resorts across the continent are facing new capacity restrictions and delayed…
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Wild Mountain, Mt. Norquay First North American Resorts to Open
SAM Magazine—Taylors Falls, Minn., Oct. 26, 2020—Early snowfall and consistent snowmaking conditions allowed two North American resorts, Wild Mountain, Minn., and Mt. Norquay, Alberta,…
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Sunlight, Guests to Support Local Forest Restoration
SAM Magazine—Glenwood Springs, Colo., Oct. 23, 2020—Sunlight Mountain Resort is supporting fundraising efforts to restore portions of the White River National Forest that were…
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Jay Peak Joins Indy Pass
SAM Magazine—Portland, Ore., Oct. 19, 2020—The Indy Pass has added Jay Peak in Vermont to its alliance of independent ski areas, bringing alliance membership…
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Insights on COVID-19 for the Coming Winter
Will worldwide COVID-19 cases double by the end of the year? They could, and there’s no guarantee a vaccine will be available in time…
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Alterra Forms Two New Company Divisions, Names Leaders
SAM Magazine—Denver, Oct. 7, 2020—Alterra Mountain Company is making leadership changes and creating new hospitality and real estate divisions as the company looks toward…
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Powder, Snowboarder Magazines to Shut Down
SAM Magazine—Carlsbad, Calif., Oct. 5, 2020—Media conglomerate American Media Inc. (AMI) is closing four of its sports publications, Powder Magazine, Snowboarder, Bike, and Surfer, according to a variety of industry sources.…
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Vail Resorts Cuts More Marketing Jobs, Reorganizes
SAM Magazine—Broomfield, Colo., Oct. 1, 2020—Vail Resorts underwent what it called “the final step of a restructuring of our marketing organization.” The move cut…
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U.S. Ski and Snowboard Hall of Fame Class of 2020
SAM Magazine—Ishpeming, Mich., Oct. 1, 2020—The U.S. Ski and Snowboard Hall of Fame induction Class of 2020 includes eight ski and snowboard athletes and…
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Swain Mountain Joins Indy Pass as Sales Explode
SAM Magazine—Portland, Ore., Sept. 30, 2020—The Indy Pass has added Swain Mountain in western New York to its alliance of independent ski areas, bringing…
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NSAA Reports on 2020 Climate Challenge
SAM Magazine—Lakewood, Colo., Sept. 29, 2020—The National Ski Areas Association (NSAA) has released the results of the 2019-20 Climate Challenge. This was the ninth…
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Mixed Bag: Resorts Detail Opening dates and Operating Plans
SAM Magazine—Killington, Vt., Sept. 16, 2020—More resorts are releasing 2020-21 operating plans and opening dates, as operators shift their focus from summer to winter.…
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SnoCountry, O’Brien Strengthen Partnership
SAM Magazine—Lebanon, N.H., Sept. 15, 2020—A partnership between Halley O’Brien Productions and SnoCountry, Inc. will bring “The Snow Report-TV presented by SnoCountry,” a new…
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PSIA-AASI Creates 2020-21 COVID Guide
SAM Magazine—Lakewood, Colo., Sept. 15, 2020—The Professional Ski Instructors of America and the American Association of Snowboard Instructors (PSIA-AASI) has released “Navigating the 2020-21…
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Grade School Programs: PSAA Suspends, CSCUSA Moves Forward
SAM Magazine—Denver, Sept. 9, 2020—The Pennsylvania Ski Areas Association (PSAA) membership is suspending its popular 4th & 5th Grade Snow Pass, while Colorado Ski Country USA…
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NSAA Unveils COVID Safety Signage
SAM Magazine—Lakewood, Colo., Sept. 9, 2020—During a Sept. 8 webinar, the National Ski Areas Association (NSAA) presented a series of sign templates that convey…
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Special Report: Legal and Insurance Issues in the Age of COVID-19
By Charles Gfeller and Mellicent B. Thompson,Partners, Gfeller Laurie LLP COVID-19 has led to a variety of measures aimed at mitigating its impact. While…
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NSAA Introduces “Ski Well, Be Well” Winter Operating Guidance
SAM Magazine—Lakewood, Colo., Aug. 27, 2020—The National Ski Areas Association (NSAA), with the help of industry leaders and associations, has developed “Ski Well, Be…