SAM Coverage
Lifts
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Insurance and Risk Management Considerations During COVID-19 Shutdowns
By Tim Barnhorst, CPCU, ARM,MountainGuard If your resort is closed for the season, focus on discontinuing operations as you would during the end of…
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Steady Q2, But Uncertainty Looms for Vail Resorts
SAM Magazine—Broomfield, Colo., March 10, 2020—For the three months ending Jan. 31, 2020, Vail Resorts (VR) total lift revenue increased 8.2 percent, driven by an…
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Special Report: How Mountain Resorts Can Adapt to COVID-19
By Skip King, Reputation Strategies Whether you think the concern—even panic—over COVID-19 is warranted or not is immaterial. The fact is that it’s the…
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2020-21 Pass Wars Begin
SAM Magazine—Broomfield, Colo., March 4, 2020—Next season’s pass wars are off and running. Alterra announced several days ago that it will put its 2020-21…
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“A Day for Jake” to Honor Burton Founder Jake Carpenter
SAM Magazine—Burlington, Vt., Feb. 26, 2020—Burton Snowboards has organized “A Day for Jake,” Friday, March 13, 2020, to honor the memory and legacy of…
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Marquette Mountain Under New Ownership
SAM Magazine—Marquette, Mich., Feb. 20, 2020—A staple of the Upper Michigan ski scene is changing hands. Peter and Lois O’Devero have sold Marquette Mountain…
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Snow People – February
Snow People is our monthly roundup of happenings to the people of and around the mountain resort industry. Send any personnel news to: [email protected].…
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White Pine Ski Area Up for Sale
SAM apologizes for a previous rendition of this article that had inaccuracies. Please note this was updated on Febuary 9, 2020 to reflect requested…
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Squaw/Alpine Gondola Lawsuit Dropped, Project Moving Forward
SAM Magazine – Olympic Valley, Calif., Feb. 6, 2020 – The Granite Chief Wilderness Protection League reached an agreement with Squaw Valley Alpine Meadows to dismiss…
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Outdoor Participation Report Highlights Alarming Trends
SAM Magazine—Denver, Feb. 4, 2020—The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association (OIA), released its annual study of participation in outdoor recreation…
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SIA Rebrands Consumer Expos
SAM Magazine—Denver, Feb. 4, 2020—After finalizing its acquisition of the Denver and Boston Ski and Snowboard Expos from BEWI Productions, Snowsports Industries America (SIA)…
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Registration for Cutter’s Camp is Open
SAM Magazine—Natick, Mass., Jan. 29, 2020—Registration is open for the 18th annual spring session of Cutter’s Camp, May 11-15, 2020, at Timberline, Mt. Hood,…
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Alterra Closes on Sugarbush Acquisition
SAM Magazine—Warren, Vt., Jan. 16, 2020— Alterra Mountain Company closed on its acquisition of Sugarbush Resort, Vt., on Jan. 14. The company now owns…
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Silver Mountain Avalanche Triggered by Skiers
SAM Magazine—Kellogg, Idaho, Jan. 16, 2020—The in-bounds avalanche that killed three skiers at Silver Mountain, Idaho, Jan. 7 was triggered by skiers and riders,…
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Crowds Lead Crystal Mountain (Wash.) to Limit Ticket Sales
SAM Magazine—Enumclaw, Wash., Jan. 14, 2020—In response to traffic, crowding, and parking issues, Crystal Mountain, Wash., will no longer sell walk-up full-day tickets on…
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I AM A Snowmaker Voting Begins Today
SAM Magazine—Natick, Mass., Jan. 9, 2020—The online voting for the HKD and SAM “I AM a Snowmaker” contest is now open, and continues through…
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Back to Basics
With the most new lift installations since 2006, it was a big year for fixed grips, as our annual lift survey reveals. With a…
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Business Report: Two-Week Holiday Period Mitigated Weather Challenges
By LINDA GOODSPEED SAM Magazine—Rutland, Vt., Jan. 7, 2020—Santa brought a mixed bag to North American ski resorts this holiday season, according to a…