SAM Coverage
Management
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Change Management
When change seems to be all we do, how do we manage it to our advantage? Bob Dylan once said, “There is nothing so stable…
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Following the Leader
Industry mentors share best practices for building and leading effective teams, including hiring the right people, setting clear priorities, and coaching crews to success.…
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SAM and MMGY Origin Partner for Annual Outlook on Resort Marketing Survey
SAM Magazine—Natick, Mass., Feb. 7, 2024—In an effort to gather data and insights on ski area marketing, SAM and MMGY Origin have partnered to…
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It’s Just Business
By analyzing key performance indicators, resort managers and leaders are better equipped for success. Ed. Note: It’s important for leaders at all resorts, from department heads…
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Layers of Governance
The dramatic proceedings at Gunstock Mountain Resort in July highlight the potential pitfalls of public oversight in ski area operations. Governance nightmares don’t get much…
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Insider Trading
Mentoring programs help ski industry up-and-comers and veterans trade expertise and experience. This story is from the SAM print archive Subscribers can read the full…
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Corporate Culture, Redefined
Universal design principles can create a company culture that strengthens all aspects of your business—including the bottom line. In the Spring 2019 issue of…
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Unfrozen
The pandemic provides an opportunity to reshape our future. In 1982, researchers at the University of Wisconsin were curious about how people achieved…
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Proactive Evolution
A plan for organizing and directing staff efforts to make COVID adaptations. In our recent conversations with mountain resort operators, we at SE…
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Moving Forward
Planning for the coming winter requires an entirely new mindset. Part of a Special Section, “Winter 2020-21: A New Normal,” sponsored by Aspenware. Consider…
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SAM Summit Series :: Management vs. Leadership
Three mentors discuss managing and leading, and how the two relate. This story is from the SAM print archive Subscribers can read the…
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Boss Ladies
We profile four female leaders who are part of a growing trend as more women earn seats at the executive table. In 2013,…
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10 Under 30 :: 2019
We highlight a diverse group of smart young resort employees who are making a difference as they prepare for bigger roles in the future.…
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Controlling Costs
A big-picture look at the NSAA Economic Analysis of United States Ski Areas. As revenues rise, can resorts do more to get expenses under…
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SAM Summit Series 2019—Part 3: Sustainability
Resort leaders speak frankly about the essentials for sustainable resorts: commitment, culture, collaboration, and a champion. This story is from the SAM print archive…
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Buying Uniforms
When it comes to ordering new lifts or grooming machines, or when starting a new mountain restaurant, ski area executives understand the necessity for…
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SAM Summit Series 2019—Part I: Communication Skills
Year two of this leadership program begins with confessions and advice. This story is from the SAM print archive Subscribers can read the full…
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Task Management
Feeling overwhelmed? Gain control of your to-do list with these simple tips. I’ve tried about 15 different time and task management systems, and I’ve…

