SAM Coverage
Marketing
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6 Ingredients For A Better Folder
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Plugs, Pix And Pr
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Ski Area Market Analysis
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Market Analysis– A Decade Of Growth
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The Tailored Publicity Campaign
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Management– A Skier’s Eye-View Of You
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Promotion– T-Bars, T-Bones And Tobin
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Schmitz Brothers to Operate The Rock Snow Park (Wis.)
SAM Magazine—Franklin, Wis., July 19, 2017—Schmitz Brothers LLC, which operates Little Switzerland and Nordic Mountain ski areas in Wisconsin, has reached a purchase agreement…
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David Perry Leaves SkiCo For Post With New Joint Venture
SAM Magazine—Aspen, Colo., July 19, 2017—Aspen Skiing Company’s chief operating officer, David Perry, left the company Monday to become a full-time consultant in launching…
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How to Sell Summer
Summer visitors are quite different from winter guests, and it takes an entirely different marketing approach to connect with them. In building summer…
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Vail Resorts Names Pete Sonntag COO of Whistler Blackcomb
SAM Magazine—Whistler, B.C., June 16, 2017—Vail Resorts has appointed Pete Sonntag, the current senior vice president of the company’s Lake Tahoe region, to become…
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An Inside Look at the Intrawest/Aspen/KSL Deal
SAM Magazine—Denver, May 11, 2017—The Denver Post resort business reporter Jason Blevins pored through Intrawest’s 273-page PREM 14C, a preliminary information statement relating to…
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SAM’s Annual Best and Worst in Marketing 2016-2017
There’s a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers. GENERAL Best Ski Show StrategyBretton…
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Extend Your Brand
The best brand extensions can keep resorts on guests’ minds throughout the year. ometimes an amber pour of fresh maple syrup is a reminder…
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Vail Resorts Selects Inntopia For Vacation Booking System
SAM Magazine—Broomfield, Colo., April 19, 2017—Vail Resorts has named Inntopia, the e-commerce and central reservation platform for destination travel, as a key partner to…
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Ohran, Mueller, Nicolson Earn 2017 SAMMY Leadership Awards
Woodbury, Conn., April 18, 2017—Amy Ohran, Ethan Mueller, and Christopher Nicolson have earned 2017 SAMMY Leadership Awards from SAM Magazine. The trio, nominated by…
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Charles Blier to Join Prinoth North America
SAM Magazine—Granby, Quebec, March 28, 2017—Industry veteran Charles Blier has been named Prinoth’s vice president of sales, snow grooming North America. He will start…
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New Season Pass Alliances, Add-Ons, and Pricing for 2017-18
SAM Magazine—Dover, Vt., March 9, 2017—Season-pass launch season has begun, and many 2017-18 products are currently available at their introductory prices. There are also…