SAM Coverage
Marketing
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The Guest Experience is the New Marketing
Focus on raising your Net Promoter Scores and watch your profits grow. One of the biggest business trends today, across the entire Western world,…
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Taos Ski Valley First Ski Resort to Become Certified B Corp
SAM Magazine—Taos Ski Valley, N.M., Feb. 22, 2017—Taos Ski Valley is the first ski resort in the world to become a Certified B Corporation,…
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Dealing with Collegians
To attract the college crowd, the price must be right. Give us a D! Give us an E! Give us an A! Give us…
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Early Signs Reflect Last Season
Pass sales are up in the West, and middling elsewhere. Halo or hangover? Following a bad season two years ago, Stevens Pass, Wash., could…
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Size Matters
How resorts measure and report their acreage/miles of terrain has wide-ranging consequences, locally and internationally. The story even made it to us in Europe:…
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Best/Worst Marketing 2015-16
SAM’s annual review of marketing hits and misses. In a season during which prolific snow was falling out West before most in the…
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Why Don’t More People Like Us?
Here it comes again, hurtling toward you like that old double chair that whips into the back of your legs no matter how prepared…
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Reaching New Markets
Mountain resorts have their share of challenging winters. Last year, the Pacific West barely eked by, and this year the East had to use…
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Time for a Guinness
The Guinness Book of World Records is still evaluating the results of the World’s Largest Lesson (WLL), which drew about 6,000 first-time skiers and…
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The Rise of the She-conomy
When it comes to marketing or selling anything, you should never underestimate the power of women. A Nielsen consumer study from 2013 revealed women…
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Cloudy, With a Chance of Collaboration
“This weekend, we expect a winter storm to impact the area, leaving behind several inches of snow, so everybody should plan to hunker down…
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Hot Prospects
Summer operations hold the promise of high margins and profits, but achieving them takes a concerted effort. The growth of summer tourism provides winter…
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2015 Media Buying Survey
SAM surveyed media buyers across the U.S. to discover how and where they commit their marketing dollars. SAM’s first media buying survey, conducted this…
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Animating the Park
Ski areas are figuring out what works at summer adventure parks, and what doesn’t. If you build it, they will come. But will they…
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Mixed Media
Media buying used to be relatively simple. It’s become a fast-paced game of whack-a-mole in the quest to reach and impress customers. Click here…
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Reaching New Markets
The ethnic makeup of America, and inevitably winter resorts, is changing. Are you ready to communicate with and welcome a new audience? Natural disasters,…
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Code Read?
Your Responsibility Code has been the cornerstone of on-hill etiquette and safety, but delivering the message is evolving due to societal and technical changes.…
