SAM Coverage
Marketing
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Media– Newspapers
Each year the newspapers serving the major metropolitan markets of North America get into skibiz in a bigger way — and with very good…
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Brush Up Your Mailing Lists
An out-dated press list can make you look like an amateur, and less than efficient lists of customers or advertising respondents can waste large…
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Market Survey At Stowe
Many area operators have had no experience with skier surveys and this article illustrates some of the possible benefits with a recent case history…
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A Reservation For Two, Please
Zero Liftline Growth might soon be upon us, bringing good will, simplified maintenance and lots of black ink if the various policies of limiting…
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Selling New England Skiers New England
“The biggest opportunity for Eastern ski resorts lies in developing package plans and in creative regional promotion. These steps are necessary if New England…
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Pied Piper Of The Promo Set
Get out and help your competitors sell because the whole of an effort is greater than the sum of its parts—that’s the message the…
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The Skier Market-Northeast America
The business of skiing has been called a “boom” industry. Millions of dollars are invested in facilities and thousands are employed to provide slopes,…