The Voice of the Mountain Resort Industry  |  Est. 1962

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Outside Is Where We Thrive – Summer

SAM Coverage

Media

  • Best/Worst Advertising 2010

    Our annual look at the hits and misses in winter resort media campaigns. Yes, social media is cool and dynamic. But it is far…

    Ken Castle, David Amirault, Samantha Rufo, and Katie Bailey

  • Social Media for Adults

    The social media world is a fast-paced, ever-changing universe. Are you dialed in? If you’ve been tinkering with Twitter, fussing with Facebook and blogging…

    Ken Castle

  • Home-Grown Videos

    Thanks to new technology and equipment, resorts can create their own videos throughout the season, and customers love it. Remember the good, old days—say,…

    Tim Sweeney

  • The Changing Landscape

    As print struggles, resorts will have to broaden their online efforts to reach new customers. If Skier Van Winkle woke up after a nap…

    Claire Walter

  • Seeking the Heart and Soul of Snowshoe

    When it comes to the message you want to convey about your resort, is everyone on the same page? Soccer games in Fond du…

    Brad Larsen

  • Best/Worst Advertising: 2008/09

    Our annual look at some of the highlights, and low points, in print and web advertising for both skiing and snowboarding. PART I: SKIINGThis…

    Katie Bailey and David O. Williams

  • The Olympic Bump

    Hosting an Olympics in your backyard really can make a difference in attracting potential participants. Lindsey Vonn returned home to Utah this spring with…

    Jim Spring, President, Leisure Trends

  • BestWorst Print Ads of 2007-08

    For these reviewers, it’s all about clean copy, great art, and making a connection. Part I: Skiing Desperately seeking inspiration for a great adventure.…

    Katie Bailey and David O. Williams

  • Mapping It Out

    Online, the trusty old trail map can become the jumping-off point for a multi-media experience. Once upon a time, a trail map was something…

    Rick Kahl

  • Speak Out :: November 2007

    Roger Lohr implores us to “Stop Vehicle Idling at Ski Areas.” German ski writer Christoph Schrahe and British ski writer Patrick Thorne tells us all…

    Roger Lohr and Patrick Thorne, and Christoph Schrahe

  • Is Tech Best?

    What do journalists really think of that media section on your website? At most ski areas, the printed press kit has gone the way…

    Claire Walter

  • Video Marketing: This Season’s Hottest Trend

    With high-speed internet becoming more accessible than ever before, video viewing is a great way to connect with customers. YouTube is practically a household…

    Samantha Rufo

  • Midweek Blues

    Can we put new life in old ideas for driving business? Discounts, special events, programs, promotions—ski areas have tried them, and keep trying them,…

    Linda Goodspeed

  • The New PR Paradigm

    Areas are adding tools-and dedicated employees-to increase guest communications via the web. Selling, informing, booking, motivating, entertaining—you name it—ski areas are doing it on…

    Linda Goodspeed

  • Mirror, Mirror

    What are the dos and don’ts when it comes to publishing a vanity magazine? We review some of the best and the not-so-great. Here’s…

    Skip King and CJ Johnson

  • The Best/Worst Ads of 2005/2006

    An annual look at the good, the bad and the ugly in ski resort advertising. Part I: Marketing Skiing to the MassesLetting the rabble…

    David O. Williams and Katie Bailey

  • Catch the Virus

    Word-of-mouth marketing can be a resort’s best friend or worst enemy. With the Internet, there are ways to create your own good word. There’s…

    Samantha Rufo
  • An Inside Look at the Intrawest/Aspen/KSL Deal

    An Inside Look at the Intrawest/Aspen/KSL Deal

    SAM Magazine—Denver, May 11, 2017—The Denver Post resort business reporter Jason Blevins pored through Intrawest’s 273-page PREM 14C, a preliminary information statement relating to…

    Dave