The Voice of the Mountain Resort Industry  |  Est. 1962

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Mountains Don’t Move Themselves

SAM Coverage

Media

  • Protect Your Reputation

    Protect Your Reputation

    Engage with your online critics in a constructive and timely way.   Like it or not, online customer reviews can make or break a…

    Gina Decaprio Vercesi
  • SAM’s Annual Best and Worst in Marketing 2017-18

    SAM’s Annual Best and Worst in Marketing 2017-18

    A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics. With all the noise…

    Gregg Blanchard, Halley O’Brien, Dave Meeker, Meghen Townsend, Alex Kaufman, Mary Walsh
  • Trailblazers :: March 2018

    Trailblazers :: March 2018

    SnoCountry’s Chuck Devine If you’ve ever listened to the radio, you’ve probably heard Chuck Devine’s voice. He’s been “preaching the gospel of skiing” on…

    Staff Report

  • Picture This!

    As Disney and Vail have learned, offering guests the chance to share special moments at your resort can pay off big. For a summer…

    Moira McCarthy

  • Best/Worst Marketing 2013-14

    With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.…

    Samantha Rufo, Gregg Blanchard, Mike Grasso, Rick Kahl, and Jennifer Rowan

  • Top PR Peeves

    Advice and perspective from the field. Mostly, I enjoy my interaction with ski PR people, the kings of ski spin. I worked in the…

    Heather Burke

  • The Evolution of Media

    The days of simply sending out press releases are gone. Asked how PR has changed over the course of his career, Tom Kelly, VP…

    Linda Goodspeed

  • Speak Out :: Media and Climate Change

    When it comes to climate change, the media has not been helpful. Publisher Jennifer Rowan calls for mountain resorts to respond. Let me just…

    Jennifer Rowan

  • In the Park, And Online

    Resorts tap park crews for assistance with social media management. For resorts, showcasing terrain parks via social media is like playing with a feral…

    Michael Sudmeier

  • How’s Your App-etite?

    Mobile apps are moving from novelty to necessity. Mobile apps: Everyone knows they are the way of the future. If you don’t have an…

    Rick Kahl

  • Best/Worst Marketing 2010/2011

    SAM’s annual look at the highs and lows in ski area marketing. Marketing and advertising continue to evolve quickly, with more and more attention…

    Samantha Rufo, Ken Castle, and Katie Bailey

  • Guests on the Go

    As mobile devices continue their invasion, smart resorts are taking advantage of the new medium in many ways. If a futurist had told you…

    Katie Bailey

  • Open Season on the ‘Net

    Controlling your message in the age of free information is a tricky proposition. For some time now an important component of most ski areas’…

    Tom Patton and Snowbird Tram, Lift Operations Manager

  • GenAura/SAM Magazine Digital Communications Survey

    As resorts expand the range of their digital communications strategies, they are finding success in a growing number of media. In fall 2011, executives…

    Peter Duchessi and Rick Kahl

  • The Digital Landscape

    Social media can be a giant question mark for many, so SAM and GenAura initiated a ski industry survey to get a few answers.…

    Peter Duchessi and Rick Kahl

  • The Changing Face of Customer Feedback

    In-house surveys, digital or otherwise, are the tip of the iceberg. Up next: simplified tracking of social media commentary on your resort. Ipads aren’t…

    Samantha Rufo

  • Best/Worst Marketing 2011-2012

    In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAM’s annual look at the best and the…

    Katie Bailey, Gregg Blanchard, Rick Kahl, Milena Regos, and Samantha Rufo

  • Blue Pages :: July 2010

    MOVING AND SHAKING IN THE MEDIA WORLD… PEACE THROUGH SKIING… SOLAR POWERED LIFTS… WASTING AWAY AT GREAT DIVIDE… IS SKIING SAFER THAN GARDENING?… FOREST…

    Staff