SAM Coverage
Media
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SAM’s Annual Best and Worst in Marketing 2016-2017
There’s a lot to learn from the cleverly conceived and occasionally failed marketing programs of your peers. GENERAL Best Ski Show StrategyBretton…
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Ohran, Mueller, Nicolson Earn 2017 SAMMY Leadership Awards
Woodbury, Conn., April 18, 2017—Amy Ohran, Ethan Mueller, and Christopher Nicolson have earned 2017 SAMMY Leadership Awards from SAM Magazine. The trio, nominated by…
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Best/Worst Marketing 2015-16
SAM’s annual review of marketing hits and misses. In a season during which prolific snow was falling out West before most in the…
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Reaching New Markets
Mountain resorts have their share of challenging winters. Last year, the Pacific West barely eked by, and this year the East had to use…
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2015 Media Buying Survey
SAM surveyed media buyers across the U.S. to discover how and where they commit their marketing dollars. SAM’s first media buying survey, conducted this…
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Mixed Media
Media buying used to be relatively simple. It’s become a fast-paced game of whack-a-mole in the quest to reach and impress customers. Click here…
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Reaching New Markets
The ethnic makeup of America, and inevitably winter resorts, is changing. Are you ready to communicate with and welcome a new audience? Natural disasters,…
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On the Go
Mobile marketing requires a great deal more than simply designing your website for the small screen. In the very near future, guests will use…
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Best/Worst Marketing 2013-14
With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.
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Speak Out :: Media and Climate Change
SPEAK OUT :: MEDIA AND CLIMATE CHANGE ISSUE January 2013 AUTHOR Jennifer Rowan VOLUME 52-1 PAGE 10 SUBJECT environment, media Let me just state…
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Best/Worst Marketing 2011-2012
In the fast-paced world of marketing in the digital age, are resorts keeping up? Here is SAMs annual look at the best and the…
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Best/Worst Advertising: 2008/09
Our annual look at some of the highlights, and low points, in print and web advertising for both skiing and snowboarding.
