SAM Coverage
Miscellaneous
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Western Destination Rates and Revenue to Reach New Winter Highs, Summer Softens
SAM Magazine—Stowe, Vt., April 14, 2022—Winter lodging rates and revenue are tracking toward new record levels at western mountain destinations, while summer room rates…
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Vail Resorts to Acquire Majority Stake in Andermatt-Sedrun
SAM Magazine—Broomfield, Colo., March 28, 2022—Vail Resorts (VR) has entered into an agreement to purchase a majority stake in Andermatt-Sedrun Sport AG from Andermatt…
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Sierra-at-Tahoe to Open for Weekend Celebration
SAM Magazine—Twin Bridges, Calif., March 14, 2022—To celebrate its 75th anniversary as it rises from the ashes of disaster, Sierra-at-Tahoe will reopen for one…
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Vail Resorts Extends Season at Seven Properties
SAM Magazine—Broomfield, Colo., March 8, 2022—Vail Resorts is extending the 2021-22 ski and ride season at seven of its resorts, weather and snow conditions…
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Bartels Promoted, Cook to Lead Seven Springs, Laurel Mountain, and Hidden Valley
SAM Magazine—Broomfield, Colo., Feb. 4, 2022—There are leadership changes in the works at Vail Resorts’ (VR) eastern properties: Mount Snow, Vt., general manager Tracy…
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Share Winter and Motel 6 Partner on Snowsports Accessibility Initiative
SAM Magazine—Providence, R.I., Jan. 28, 2022—In an effort to improve snowsports accessibility, Share Winter Foundation has partnered with Motel 6 to provide mountain access…
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Happy Holidays for Western Destinations
SAM Magazine—Longmont, Colo., Jan. 18, 2022—December occupancy at Western destinations was up 11.7 percent compared to pre-pandemic 2019, and up 37 percent from December…
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Supreme Court Stays OSHA Vax Mandate
SAM Magazine—Washington, D.C., Jan. 14, 2022—The Supreme Court issued a decision staying the Occupational Safety and Health Administration’s (OSHA) mandate that employers with 100 or more…
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Vail Resorts Visitation Down for Start of Season
SAM Magazine—Broomfield, Colo., Jan. 14, 2022—Vail Resorts reported a drop in visitation and an uptick in revenue for the season-to-date period ended Jan. 2,…
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Crystal Mountain Implements Parking Reservations
SAM Magazine—Enumclaw, Wash., Jan. 5, 2022—In response to high demand, especially amid ongoing snowfall, Crystal Mountain, Wash., will implement a reservations system for its…
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Resorts Respond to Boulder-Area Fires
SAM Magazine—Superior, Colo., Jan. 3, 2022—In response to the wildfire disaster that struck Boulder County just before the new year, local Powdr-owned resorts Copper…
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Wintergreen Suspends Ops Due to Unseasonable Temps
SAM Magazine—Wintergreen, Va., Dec. 31, 2021—Due to unseasonably warm temperatures, Wintergreen Resort in Virginia temporarily suspended skiing and snowboarding operations Dec. 29. “While we…
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Robust Holiday Business Ahead, But Covid Looms
SAM Magazine—Ludlow, Vt., Dec. 20, 2021—Snowstorms in the East and West have arrived just in time for ski areas to expand open terrain ahead…
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Schweitzer Opens New Employee Housing
SAM Magazine—Sandpoint, Idaho, Dec. 14, 2021—Schweitzer has converted a former assisted living facility in nearby Sandpoint into employee housing for winter and summer seasonal…
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Holiday, Winter Season Looking Merry at Western Destinations
SAM Magazine—Winter Park, Colo., Dec. 14, 2021—Despite a slow start to the 2021-22 winter, as of Nov. 30, aggregated reservations, rates, and revenue for…
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Brundage to Add Overnight Accommodations, New Base Lodge, and More
SAM Magazine—McCall, Idaho, Nov. 11, 2021—Brundage Mountain’s new ownership group, which acquired the ski area in November 2020, has a 10-year plan to transform…
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John Melcher Named CEO of Crystal Mountain
SAM Magazine—Thompsonville, Mich., Nov. 1, 2021—Crystal Mountain COO John Melcher will succeed Jim MacInnes as chief executive officer, effective Dec. 1. Melcher has been…
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Free Tickets, Lessons, Hot Dogs at Jay Peak’s “Day for the Devoted”
SAM Magazine—Jay, Vt., Oct. 22, 2021—Jay Peak Resort will offer free lift tickets, free hot dogs, and free mini-instructional lessons on the first day…