SAM Coverage
Miscellaneous
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Fast Tracks Raises Storm of Controversy, Powdr Responds
SAM Magazine—Park City, Utah, Oct. 15, 2021—After Powdr launched its new Fast Tracks pay-for-faster-lift-access program, reaction from skiers and snowboarders was swift—and largely negative.…
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Challenges Ahead for Sierra-at-Tahoe Recovery
SAM Magazine—Twin Bridges, Calif., Oct. 14, 2021—Significant damage sustained from the Caldor Fire—a 221,000-acre conflagration that tore through the Tahoe Basin in late August…
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Powdr to Offer Express Lift Access Upgrade
SAM Magazine—Park City, Utah, Oct. 11, 2021—Powdr is launching Fast Tracks, a daily ticket or season pass upgrade option for express lift access via…
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Sunday River to Install Eight-Passenger Lift
SAM Magazine—Newry, Maine, Oct. 8, 2021—Sunday River, Maine, will install a new Doppelmayr D-Line eight-passenger bubble lift for the 2022-23 winter season. It will…
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Big Leadership Shuffle at Boyne Resorts
SAM Magazine—Petoskey, Mich., Oct. 8, 2021—A leadership shuffle at Boyne Resorts will see several key players expanding and shifting their regional responsibilities. Kelley, McGregor,…
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Polumbus to Succeed Graves as Whitefish CEO
SAM Magazine—Whitefish, Mont., Oct. 7, 2021—Longtime Whitefish Mountain Resort director of marketing and sales Nick Polumbus will succeed Dan Graves as resort CEO after…
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U.S. Ski & Snowboard Names Goldschmidt President and CEO
SAM Magazine—Park City, Utah, Sept. 27, 2021— U.S. Ski & Snowboard has appointed Sophie Goldschmidt as its next president and CEO, effective Oct. 18. Goldschmidt…
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Meet the 2021-22 Summit Series Mentees
SAM Magazine—Natick, Mass., Sept. 15, 2021—Nearly 100 emerging leaders were nominated or applied to be mentees in the forthcoming SAM Summit Series, a season-long…
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Alterra Partners with Share Winter Foundation
SAM Magazine—Denver, Sept. 14, 2021—Alterra Mountain Company and Share Winter Foundation have entered a multi-year collaboration highlighted by a donation to Share Winter of…
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Appeals Court Blocks SVAM Expansion
SAM Magazine—Olympic Valley, Calif., Aug. 27, 2021—On Tuesday, a California appeals court blocked a 30-year, $1 billion expansion plan for Squaw Valley Alpine Meadows…
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In-Person Industry Events Planned for the Fall
SAM Magazine—Natick, Mass., Aug. 26, 2021—Mountain resort industry personnel began gathering in-person again at the Midwest Ski Areas Association (MSAA) Summer Meetings and Tradeshow…
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Caldor Fire Shuts California Resorts
SAM Magazine—Twin Bridges, Calif., Aug. 20, 2021—California’s Sierra-at-Tahoe and Kirkwood Mountain Resort were forced to close earlier this week after the U.S. Forest Service…
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Industry Meets In-Person at MSAA Show
SAM Magazine—Lake Geneva, Wis., Aug. 20, 2021—The Midwest Ski Areas Association (MSAA) hosted the first in-person ski industry meeting and trade show since Covid-19…
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Western Destination Visits Sizzle; Winter Appears Strong
SAM Magazine—Winter Park, Colo., Aug. 17, 2021—Despite rising concerns about the Covid-19 Delta variant and smoky conditions across much of the Western U.S., 18 Western…
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Solitude Joins the $15 Starting Wage Club
SAM Magazine—Big Cottonwood Canyon, Utah, Aug. 13, 2021—Solitude Mountain Resort will increase its starting wage for hourly, non-tipped employees to $15 an hour. Starting…
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Kirsten Lynch to Succeed Rob Katz as Vail Resorts CEO
SAM Magazine—Broomfield, Colo., August 11, 2021—Vail Resorts has named Rob Katz’s successor: Kirsten Lynch, currently the company’s chief marketing officer, will be appointed chief executive…
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Dee Byrne Named President and COO of Squaw Valley Alpine Meadows
SAM Magazine—Denver, Aug. 10, 2021—Alterra Mountain Company has promoted industry veteran Dee Byrne to the role of president and COO of Squaw Valley Alpine Meadows…
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Snow People—Summer 2021
In SAM’s Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. RESORTS JULIE CALDER, JACKSON HOLE, Wyo. Jackson Hole…