SAM Coverage
Mountain Spy
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Mountain Spy :: January 2022
The Question: How long does it take to go through your equipment rental process? Rental operations at many ski areas underwent significant changes last…
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Mountain Spy :: November 2021
Can I warm up in the lodge this winter? This story is from the SAM print archive Subscribers can read the full digitized…
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Mountain Spy :: September 2021
Mountain resorts are amazing places to go and enjoy nature. We invite people to come experience the outdoors (with amenities) in all its glory,…
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Mountain Spy :: July 2021
“Can your bike park accommodate our tandem mountain bike?” MOUNTAIN 1, NH Answering phone: Automated machine. Chose general inquiries. First contact: Female. SAM: Stated…
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Mountain Spy :: May 2021
Are you dropping pass prices like Epic did? THE QUESTION: “I SAW EPIC PASS DROPPED PRICES 20 PERCENT. ARE YOU GUYS PLANNING TO…
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Mountain Spy :: September 2020
“I’d like to book a trip this winter with lodging, but how can I be sure I will be able to get lift tickets?”…
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Mountain Spy :: May 2018
For this issue’s Mountain Spy, we asked a guest-service savvy resort staffer—Kimberly Meeker, the regular Spy’s better half—to mine through the last decade of…
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Mountain Spy :: March 2018
Our Mountain Spy asks a question on accessing Wi-Fi. The Question: “I’m coming there for a day this weekend. Unfortunately I might need…
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Mountain Spy :: January 2018
Do you have a non-binary bathroom? THE QUESTION: PLANNING TO COME THERE FOR A DAY WITH MY FAMILY. WHERE DO WE GO FOR A…
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Sugarloaf to Offer Cat Skiing
SAM Magazine—Carrabassett Valley, Maine, Sept. 15, 2017—Sugarloaf Mountain in Maine will offer cat skiing this winter on its Burnt Mountain terrain, which until this…
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2017 MSAA Summer Meetings and Trade Show
The 2017 MSAA Summer Meetings & Trade Show, held Aug. 20-23 at Devil’s Head, Wis., was memorable for several reasons. For one, this was…
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Mountain Spy :: September 2017
SAM goes undercover to ask, “What is Glamping?” THE QUESTION: WHAT IS GLAMPING? We mixed things up a bit this time around. Instead…
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Mountain Spy :: November 2015 :: Gluten-Free Dining Options
In this month’s Mountain Spy, we address a growing dietary trend—gluten-free. Though a seemingly simply question, the responses vary tremendously. In the end, as…
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Mountain Spy :: Entitled Customers
In this month’s Mountain Spy, we address the trend of entitled customers. The responses vary, but a personable employee is always the best solution…
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Mountain Spy :: July 2015 :: Disgruntled Pass Holders
In this month’s Mountain Spy, we address a hot topic this past season—disgruntled pass holders. The responses vary, but a personable employee is always…
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Mountain Spy :: March 2015 :: Entitled Customers
In this month’s Mountain Spy, we tackle what is becoming a persistent trend at resorts—entitled customers. THE QUESTION: I WANT TO BUY NEW…
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Mountain Spy :: January 2015 :: Gear Rental
In this month’s Mountain Spy, we tackle the simple act of renting gear. When a customer has doubts about going through the rental process,…
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Mountain Spy :: November 2014 :: Safety on the Hill
In this month’s Mountain Spy, we tackle what has been a hot topic recently—safety on the hill. Surprisingly, resorts didn’t have very reassuring answers.…