SAM Coverage
Mountain Spy
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Mountain Spy :: The “You Asked What?” Edition
The Spy revisits some of the funkiest calls from the archives. Yes, we sometimes ask a question that might seem odd, weird, or completely…
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Mountain Spy :: Summer Edition
The Spy reopens 20 years of case files to ask, “Have we gotten better at selling summer?” Twenty years of Mountain Spy have produced…
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Mountain Spy :: November 2025
The Spy asks: “I’m coming for your (beer) festival. Is Uber available for a ride home?” A lot of ski areas hold brewers’ festivals,…
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Mountain Spy :: July 2025
The Spy asks: “I have an infant. Can I bring her on the chairlift?” Ski resorts often tout their family-friendliness and multigenerational appeal—and the…
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Mountain Spy :: May 2025
The Spy asks: “I’ve heard the food is expensive. Is it worth it?” There’s the amount you pay for a meal at a restaurant…
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Mountain Spy :: January 2025
“I’m going to teach my partner how to ski. Do you have any tips?” Hint: They did not. It’s no secret that the cost…
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Mountain Spy :: November 2024
The Spy asks: “We want to come ski for Thanksgiving. If conditions aren’t good, is there anything else to do?”
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Mountain Spy :: September 2024
We revisit a question from 2007—”Do you have any compensation for lost ski days or some kind of pass refund policy?”—and find that customer…
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Mountain Spy :: July 2023
Your mountain likely holds a very special place in the hearts of many people, and some may desire it to be their eternal resting…
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Mountain Spy :: May 2023
Will there still be corduroy if it’s snowing? When the Spy picked up the phone in spring to begin this mission, historic snow totals…
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Mountain Spy :: March 2023
“Can I come just to ride the lift?” While scenic chairlift rides have long been a staple summer activity at mountain resorts, the same…
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Mountain Spy :: January 2023
Can I work from the mountain? While many adults are headed back to the office, the work from home trend (and generally more flexible…
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Mountain Spy :: November 2022
“I don’t want to buy a season pass, how else can I ski at your resort?” The season pass is increasingly king at ski…
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Mountain Spy :: September 2022
The Best and Worst of Spy It may be SAM’s 60th this year, but our beloved Mountain Spy is celebrating a big birthday, too:…
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Mountain Spy :: July 2022
THE QUESTION: “WILL MY 80-YEAR-OLD GRANDPARENTS BE ABLE TO DO YOUR SCENIC LIFT RIDE?” Summer draws an entirely different crowd to the mountains than winter. Summer…
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Mountain Spy :: May 2022
THE QUESTION:“Can my family and I camp on your mountain this summer?” Booking trends show that mountain destinations will remain very popular with travelers…
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Mountain Spy :: March 2022
“Is there a way to avoid lines at your ski area?” This story is from the SAM print archive Subscribers can read the…