SAM Coverage
News
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Rick Kahl Tribute
Our dear friend, colleague, and sage Yoda, SAM editor Rick Kahl, is retiring after a four-decades-long journalism career. From the beginning of his career…
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News and Views :: May 2021
Epic Price Drop, Planning Primer, NSAA Economic Analysis, People and Supplier News, and much more. EPIC PRICE DROP: WHAT THEY SAID When Vail Resorts…
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News and Views :: March 2021
Night skiing, SAMMY honorees share, supplier news, chainsaw carving, and more. NIGHT SKIING If skiing as a product is a square peg, many of…
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News and Views :: January 2021
Social listening, 2020’s top headlines, supplier news, and more. DON’T MIND US, WE’RE JUST LISTENING SAM partnered with customer insight and analytics…
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News and Views :: November 2020
Marketing during a pandemic, small areas speak, people news, and more. THE STATE OF MARKETING DURING THE PANDEMIC By Christian Knapp, former CMO of…
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News and Views :: September 2020
Talking to your community, guests, regulators, and the media; plus supplier and people news. Broadcast Your Intentions Early, Often by Rick Kahl As you…
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News and Views :: July 2020
Diversity partners, COVID thoughts, supplier and people news. Diversity, Equity, and Inclusion: Action Speaks Louder Than Words It’s hardly a secret that our industry…
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News and Views :: May 2020
Dealing with COVID-19: views and opinions from the SAM Huddle; how the shutdown unfolded at resorts; people and supplier news. Corona Together “I really…
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News and Views :: March 2020
Bluebird Backcountry, Big Snow facts, supplier and people news. No Lift, No Grooming, No Kidding The crowdfunding effort raised more than $100,000. Opening…
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News and Views :: January 2020
Lift mechanic shortage, mentors talk consolidation, Big SNOW, and more. MY KINGDOM FOR A MECHANIC Resorts have confronted succession issues across all manner…
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News and Views :: November 2019
NSAA growth efforts, racing revival, plus people and supplier news. GROWTH: THE LONG VIEW The National Ski Areas Association (NSAA) formed the “Growth…
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News and Views :: September 2019
Impact of Vail acquiring Peak, free NASTAR, poll results, people news. VAIL RESORTS ABSORBS PEAK RESORTS Deep down, was anyone surprised when the news…
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News & Views :: July 2019
Kid lift safety, Epic opinion,Heads-Up, personnel and supplier doings. KIDS ON LIFTS: SAFETY IS JOB #1 Lift safety has been a particularly urgent…
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Record Crowds: High Points and Headaches
The first sign that something different was happening came in mid-November. It was the weekend of the Colorado Ski & Snowboard Expo in Denver.…
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News and Views :: May 2019
Season’s Pass Fallout, Summer Survey, People and Suppliers News The first sign that something different was happening came in mid-November. It was the weekend…
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A Peak, Even Epic, Year to Remember
The best snow in years and the explosion of multi-area passes push visits to new highs. Multi-area passes collided with massive snow in the…
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Ski Reports
NSAA/SIA Merger Plan Faces SIA Vote This Month…Forest Service Finalizing New Permit Provisions… Important Jury Case Won in Wisconsin… Forest Service Invites Bids for…
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News and Views :: March 2019
Popular passes, thoughts on growth, people and suppliers moves, and more. Vail Resorts reportedly sold more than 1 million Epic Passes for this winter.…