SAM Coverage
Ski Area Profiles
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Demystifying Diversity
At Mountain High, Calif., snowboarders outnumber the skiers, minorities outnumber Caucasians, and its total visits outnumber the neighbors’. What is the first impression of…
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Tower of Power
Jiminy Peak’s wind turbine has been up and running for a full season now. Was the payoff worth it? The 1.5-megawatt wind turbine at…
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Little Green Giants
A resort doesn’t have to be big to have an impact on the environment. See what two smaller areas are doing to go green.…
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The Revelstoke Adventure
Big plans and big investment are raising the stakes in B.C. My snowcat-skiing partner comes from Scotland. He’s a 30-something corporate lawyer in Edinburgh…
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A Site of Their Own
As terrain parks become entities unto themselves, it comes as no surprise that some resorts are creating separate websites for them, as well. Your…
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Success Stories
When it comes to retention, the wintersports industry does not fare too well. There are exceptions to the rule, though. To paraphrase comedian Stephen…
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Summer’s in the Air
Mt. Hood Skibowl takes summer activities to a new level. When it comes to summertime, the folks at Mt. Hood Skibowl do not mess…
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Fantastic Voyages
Two massive lift projects on both sides of the border are engineering marvels. At Whistler-Blackcomb, thinking big means ushering in high-Alpine transportation by constructing…
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Diversifying Pats
Pats Peak started many years ago with an annual Diversity Day. Now, diversity is an everyday affair. It’s one thing to want to diversify…
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Bromont By the Numbers
This small ski area in Quebec is growing by leaps and bounds. The story of Ski Bromont, a day area in Quebec, Canada, is…
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Recruiting for Diversity
Jiminy Peak and Ski Butternut have found some great employees by working with a local group that promotes diversity. Finding full-time employees to work…
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An Unlikely Slope
An enterprising Dutch investor turned a hilly pasture into a thriving snow business. Here’s how. At first glance, Auckland’s North Shore doesn’t look like…
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Fan Guns-In the East?
When Peak Resorts purchased an eastern resort, the company decided to bring its successful Midwest snowmaking operations in. Did it work? Last fall, Crotched…
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Diving In
The first article in a special section on summer entertainment. Here we look at the lure of waterparks. The bar chart representing the growth…
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Supersize It
Squaw Valley’s superpipe take time, energy and a lot of snow to build and every year they wonder-is it worth it? In the greater…
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What’s Old is New Again
The new owner of Red Resort has both big and small plans for the area. At Red Mountain Resort, one of Canada’s oldest ski…
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Gaining Efficiency
Pats Peak added software controls to its snowmaking pumps, boosting efficiency and increasing reliability, for relatively little cost. With no time for down time…
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Pump Up The Volume
This past winter, two Pocono areas proved the value of maximizing their snowmaking capacity. Considering the balmy temperatures throughout the Pocono Mountains at the…