SAM Coverage
Ski Area Profiles
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Put It on Autopilot
When Wintergreen turned to automated snowmaking, it was hoping for more snow, less staff, and considerable savings. Did it work? Is automated snowmaking worth…
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Retrofitting the Ranch
New lift technology adds life to old lifts. In 2005, when Marshall and Janet Tuttle bought Donner Ski Ranch, they sought to improve guest…
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Better Late Than Early
Labrador Mountain, N.Y., proves that it’s more important to be good than first. Labrador Mountain may not be the first to put its toe…
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Bridging the Gap
An inaugural progam at Hunter Mountain brought rental shops, ski and snowboard schools and equipment manufacturers together.
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Construction Site
This busy contruction season might be best remembered for its focus on the customer experience and green building techniques.
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Playing With the Big Boys
It’s amazing what a resort can do with some capital, great managers and a genius on staff. Maryland’s Wisp Mountain is poised for the…
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A Dream Come True
It all started with an idea 20 years ago, and now Troy Caldwell’s Lake Tahoe ski area is closer to reality.
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Going All Out
With the merger of southern California’s Bear and Snow Summit resorts, managment decided to turn one of the areas into an all-mountain park.
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Do I Need a Rocket Scientist?
As more and more lifts come with the latest in electronic wizardry, strange problems can crop up as Angel Fire found out.
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From the Top Down
It takes complete buy-in from every level to attract and retain new customers. Here’s how four resorts have found success.
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Just Like Rip Van Winkle
The long-dormant New Hampshire area, Crotched Mountain, gets a second chance at tapping the southern New England crowd under new ownership.
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Heavenly’s Bold Marketing Strategy
How do you maximize visits? Court locals with cheap passes and put Lake Tahoe on par with Colorado to lure destination visitors.
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Massanutten Demystified
As part of our summer profit series, we take a look at a resort that truly is a four-season desination because there is something…