SAM Coverage
Ski Area Profiles
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Peak, Boyne Resorts Roll Out Multi Area Pass Options
SAM Magazine—West Dover, Vt., March 7, 2019—’Tis the season for season pass sales for 2019-20, and the offers and deals are piling up. Among…
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Passion Starts Here
Our #MyFirstMountain series profiles four places where skiers and riders begin their love affair with winter sports. Is it too mystical to say that…
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Copper Mountain to Add New Lift, Mid-Mountain Lodge
SAM Magazine—Copper Mountain, Colo., March 5, 2019—Copper Mountain is planning more big capital improvements ahead of the 2019-20 and 2020-21 winter seasons as part…
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Arapahoe Basin To End Pass Partnership with Vail Resorts
SAM Magazine—Keystone, Colo., Feb. 18, 2019—Arapahoe Basin has decided it will not renew its pass partnership with Vail Resorts for the 2019-20 season, citing…
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Peter ‘Mongo’ Schory Receives NSAA Industry Impact Award
SAM Magazine—Lakewood, Colo., Jan. 25, 2019—The National Ski Areas Association (NSAA) presented the Ski Industry Impact Award to Peter “Mongo” Schory during the Western…
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New Sliders Show Up For LSSD
SAM Magazine—Ludlow, Vt., Jan. 23, 2019—Roughly 6,200 beginner ski and snowboard lessons were taught on Jan. 11, 2019, the first national Learn to Ski…
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Snow People – January 2019
In SAM’s monthly Snow People, we highlight recent personnel moves that have been made in the mountain resort industry. This report was written by Katie Brinton.…
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Susan Cross Takes Reins as Snowmass GM
SAM Magazine—Snowmass, Colo., Jan. 3, 2019—After more than 23 years working in leadership roles for Aspen Skiing Company, Susan Cross now holds the top…
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Peak Resorts Q2 Report: Record Pass Sales, Decreased Operating Expenses
SAM Magazine—Wildwood, Mo., Dec. 21, 2018—Despite growing competition in the Northeast in the multi-resort pass market, Peak Resorts reported record season pass sales through…
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Dustin Lyman Named Copper Mountain President and GM
SAM Magazine—Park City, Utah, Nov. 16, 2018—Former Chicago Bears tight end Dustin Lyman is now president and general manager of Powdr-owned Copper Mountain. Lyman,…
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Ken Rider Named Brundage Mountain GM
SAM Magazine—McCall, Idaho, Nov. 16, 2018—Brundage Mountain Resort has named Ken Rider as its new general manager. Rider first came on board at the…
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NSAA Elects New Board Members Murray and Kryger
SAM Magazine—Lakewood, Colo., Oct. 31, 2018—The National Ski Areas Association (NSAA) has elected two new members to its board of directors: Wesley Kryger, president…
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A Mom-and-Pop Success Story
Small areas matter, and can thrive—as Snowy Range, Wyo., shows. Skiers and snowboarders can appreciate the fine dining, high-speed lifts, and Olympic-size half pipes…
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Finding Lost Forest
Aspen Snowmass put a great deal of thought, and plenty of investment, into its broadly appealing summer business attractions. Back in 2013, a team…
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Sunny Side Up
Wolf Creek moves toward becoming the nation’s first solar-powered ski area. When Davey Pitcher procures potatoes for the fries and beef for the burgers…
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Eldora Gets Closer to Its Core
A new lift, new look, and new spirit build local appeal. With snowfall about 50 percent of normal this season, Eldora Mountain Resort picked…
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Seeing the Light
LED and Snow-Bright systems are changing the game in night skiing. Ski areas with night skiing are coming out of the shadows with new…
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Doing Business Sustainably
Taos Ski Valley has found multiple benefits in the triple bottom line. Taos Ski Valley is 20 miles and 2,300 feet above its namesake,…