SAM Coverage
Ski Area Profiles
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Short-Lead Bookings Help Western Destinations Rebound
SAM Magazine—Winter Park, Colo., Sept. 17, 2020—Lodging performance continued to improve during August at western mountain resorts, but the summer season remained historically slow…
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Winter Openings on the Calendar
SAM Magazine—Sept. 9, 2020—A cold snap earlier this week marked the end of summer in Colorado, as a storm dropped more than a foot…
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Squaw Valley Commits to Name Change
SAM Magazine—Olympic Valley, Calif., Aug. 25, 2020—Squaw Valley Alpine Meadows has committed to removing “squaw” from its resort name. “Having our name be associated…
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Business Influences: Political Polarization, Booking Trends, Uncertain Economics
SAM Magazine—Jacksonville, Fla., Aug. 21, 2020—The latest briefing from Insights Collective shares a new study that found political polarization has heightened as we head…
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In-Person Regional Conferences and Trade Shows Cancelled
SAM Magazine—Natick, Mass., July 14, 2020—A handful of state and regional trade organizations have cancelled their scheduled in-person conferences and trade shows in response…
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July 4 Holiday Visits Show Positive Signs
SAM Magazine—Natick, Mass., July 9, 2020—Mountain resorts in North America that are open for summer operations didn’t really know what visitation would be like…
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NSP Releases Revised New Edition of OEC
SAM Magazine—Lakewood, Colo., May 29, 2020—The National Ski Patrol (NSP), in partnership with Jones & Bartlett Learning (JBL), published its sixth edition of Outdoor…
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OIA Spearheads “Recreate Responsibly” Campaign
SAM Magazine—Boulder, Colo., May 21, 2020—The Outdoor Industry Association (OIA) is working with a national coalition of nonprofits, outdoor businesses, and land managers to…
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Benneyan To Lead The Hermitage Club
SAM Magazine—Wilmington, Vt., May 20, 2020—Industry veteran Bill Benneyan has been appointed executive director and general manager of The Hermitage Members Club, the private…
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Pay to (Snow) Play
What if we threw out our ideas about how people should play in the snow and let them decide for themselves? A game-changing experiment…
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Western Lodging Taking a Huge Hit
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Scott Turlington Named Tamarack Resort President
SAM Magazine—Tamarack, Idaho, April 17, 2020—Tamarack Resort has named Scott Turlington as its new president. Turlington takes the helm as Jon Reveal, who has…
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Ikon Pass Expands Spring Deals Amid COVID-19 Crisis
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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NSAA Webinar Tomorrow to Address SBA PPP Loans
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Brian Heon Named Sunday River General Manager
SAM Magazine—Newry, Maine, April 7, 2020—Sunday River Resort has hired Brian Heon as its new general manager, beginning May 1. Heon is currently the…
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Alterra Suspends Pay for Some, Postpones Capital Projects
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Vail Resorts CEO Donates $2.5 Million for COVID-19 Assistance
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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The Letter Your Employee Can’t Write Right Now
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…