SAM Coverage
Snowboarding
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Show Off Your Terrain Park Best, Win Fame and Fortune
SAM Magazine—Woodbury, Conn., Sept. 20, 2015—There are only 10 days left to enter SAM’s 13th Annual Terrain Park Contest, sponsored by Burton Snowboards. The…
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Is the Post-Recession Travel Boom Over?
Beaver Creek, Colorado. Photo credit: Jack Affleck, Vail Resorts.SAM Magazine—Denver, Sept. 20, 2017—The trend of slipping occupancy and rising revenues that began last winter…
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Online Exclusive :: Teaching by Terrain
More stories of successful conversions. Sometimes, a seemingly novel idea has been in front us the whole time, just waiting for someone to combine…
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Slopestyle at Sochi
Will the Olympics change the face of slopestyle competitions? With its spectacular tricks, creative snow features and fearless athletes, slopestyle is sure to enthrall…
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Speak Out :: This is One Problem
A SAM editorial on snowboarding’s “decline.” NSAA’s recent spotlight on the leveling out, and even decline, in snowboarding’s numbers is a cop out. We…
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Powder to the People
As more guests venture off-piste, perhaps resorts can “design” the experience. The allure of backcountry riding is exploding. Whether the mountain resort industry is…
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Pleasing the Planners
The recipe is simple: Happy moms = return guests. Here’s how some resorts accomplish just that. I have been a nanny off and on…
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Speak Out :: Make Snowboarding Healthy Again
Editor Rick Kahl on the state of snowboarding. Perhaps the most shocking lesson from this past winter is that snowboarding is sick. Not cool…
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Going Up
Believe it or not, there are guests out there who would rather hoof it up your mountain than ride a fancy lift. Keeping them…
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Creating Skiers
Innovative ski and snowboard schools across the country illustrate how resorts can create new customers. For years now, the ski industry has worried that…
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Crossing the Line
Advances in riding equipment are making the backcountry more accessible than ever. But how do we keep guests safe? Out of bounds. For many…
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Higher Learning
The Burton Snowboard Academy at Northstar-at-Tahoe is creating core participants. Learning to snowboard can be a tough go. It looks so cool on TV,…
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Walk on the Wild Side
Thanks to advancing technology in equipment, off-piste skiing and snowboarding are more popular than ever…and many resorts are answering the call. We are in…
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Under the Lights
Here is the latest on lighting the slopes for night skiing and riding. In 1936, Bousquet, Mass., became the first ski area in the…
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Speak Out :: Security Alert, and What’s Next For Troubled Resorts
What’s Next for Our Troubled Resorts? As with all other ski areas, we struggle with the problem of snowboard theft. It’s one of those…
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It Takes a Ski Village
The SOS program is a great example of how ski areas can reach minority groups, build lifelong winter enthusiasts and give back to the…
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Cash Cow or Money Pit?
Though it’s difficult to strictly weight the profit or loss on a halfpipe, the promotional value can be priceless.