SAM Coverage
Snowboarding
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Making Skiing Fun Again
To build our sports, reframe skiing—and riding—as a mountain experience. Our sports’ beauty is what seduces guests into becoming skiers and riders. Last winter…
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Livin’ La Vida Loca
Some Industry heavy-hitters, and past SAMMY Award winners, talk about their journey, guilty pleasures and best days. To kick off our celebration of 20…
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Best/Worst Marketing 2013-14
With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.
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Speak Out :: This is One Problem
SPEAK OUT :: THIS IS ONE PROBLEM ISSUE March 2013 AUTHOR Staff VOLUME 52-2 PAGE 10 SUBJECT opinion NSAA’s recent spotlight on the leveling…
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Speak Out :: Make Snowboarding Healthy Again
Perhaps the most shocking lesson from this past winter is that snowboarding is sick. Not cool sick—unhealthy sick.
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When Adults Want To Ride
Until now, an adult snowboarding manual might have been titled “Everything You Ever Wanted to Know About Snowboarding, But Were Afraid to Ask ……
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Putting Snowboarders In Their Own Place
Like many ski areas, Bear Mountain, Calif., was facing an increasing problem trying to mix Alpine skiers with snowboarders. It was becoming an us-versus-them…