SAM Coverage
Summer
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Putting on a Show
Hosting successful events not only increases exposure, it attracts crowds during the off season and can be a great way to include the community.
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Sliding Into Summer
Is your area a natural for a water park? It’s all about location and innovation when it comes to these summer money-makers.
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Summer Forecast
How is summer business shaping up around the country? There are bright spots among the clouds.
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Construction Site
Ski areas kept busy this summer installing new lifts, creating new beginner areas and ensuring a white season.
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Massanutten Demystified
As part of our summer profit series, we take a look at a resort that truly is a four-season desination because there is something…
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Popping Into Summer
Another installment in the summer profit series, here’s how Sugarloaf successfully teamed up with the community for a summer concert.
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Skates, Boards, Plywood and Asphalt
Mount Sunapee, N.H., built a skatepark in their parking lot, generating summer traffic, earning money and turning parents into real fans.
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Maximum Golf School
This article explains the logic behind the Stratton Golf School, a popular summer attraction that has been earning money. An accompanying article describes practice…
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More Than a Drive
An article describing design elements behind building practice facilities to help golfers improve their short games.
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Instruction: Practice Makes Perfect
Instructors should learn a new sport or instruct a favorite summer activity in the off season to hone teaching technique.
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Idea Files
Mowing low under lifts so parts don’t get lost at Song Mountain, N.Y.; Portable soda dispensing system at Wild Mountain, Minn.; Wood lift loading…
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Putting the Fleet Up for Summer
This is a description of the most important tips to follow when putting grooming vehicles under wraps once the ski season has ended.
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Summer Toys Provide Off-Season Thrills
This is a roundup of scooters, mountain skate boards and downhill go carts available to summer operations interested in adding profit drivers. They are…
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Hosting Company Picnics
A profile of how and why Mt. Hood Skibowl, Ore., created the popular notion of using its grounds for summer picnincs for individuals and…
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What’s That Buzz?
This story is about Jack Frost Mountain, Pennsylvania’s, move to introduce motocrossing to its off-season activities. The article describes the involved, 50-acre park for…
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Hosting Mountain Bike Races
Mountain Bike races are a natural fit for ski areas. Facilities and terrain are similar. Here’s a look at how some areas have made…
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Expanding Summer Activities
This article looks at what resorts are doing to attract business during the summer season, The article discusses everything from BMX events to waterslides…