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2023

Thanks for your interest in reading SAM Magazine. We hope you enjoy the select articles from this issue available in their entirety here. If you'd like to read the rest, we can make that happen. Subscribe to SAM before July 31st to receive your issue, and future issues of SAM. Email jack@saminfo.com with questions.

Featured Story

10 Under 30

This peer-nominated group of 20-somethings are thinkers, tinkerers, and hard workers—and they are the future leaders of our industry.

Where Are They Now?

Written by The Editors

We checked in with a few past "10 Under 30"s to see what they're up to, learn how they got there, and get their thoughts on the industry and the people...

The LIF-TRACK vehicle lift in the middle of the cat bays is accessed on the snow side of the building. The five-ton overhead crane (top center) serves all three snow-side bays.

Building for Efficiency

Written by Gary Pavlik and Rick Kahl

After Grand Targhee's old maintenance shop collapsed, the resort planned for and built a new shop with all the fixins to help its crew do their jobs ri...

The Risk of Not Investing in Tech

Written by Eric Smith

A look at the costs of investing—or not investing—in the latest the latest software and what the future may bring.

Construction Site :: July 2023

Written by Peter Landsman

Resorts got a head start on major lift installations despite weather challenges.

Profitable Nonprofits

Written by Moira McCarthy

Bogus Basin and Bridger Bowl are bigger than a lot of major resort, but operate with a mission to keep skiing affordable and ensure their communities a...

A pinecone inspired Sunkid playgroud at Zirbenpark, Switzerland.

Adventure Playgrounds

Written by Peter Oliver

Playgrounds can expand a ski area's appeal and help accommodate everyone in the family without straining staff or the checkbook.

The Focused Future of Direct Mail

Written by Gregg Blanchard

Marketers continue to find success in the mailbox by scaling down volume and scaling up creativity and intent.

New Products :: July 2023

Written by The Editors

A collection of gear and technology for operators to consider.

“That’s The Way We Do Things”

Written by Zander Kestly

Resorts that are serious about reducing occupational injuries must embrace new employee safety strategies.

Mountain Spy :: July 2023

Written by Jordyn Bremer

THE QUESTION: ”I was wondering if I could scatter my grandfather’s ashes on the hill? We have good memories of coming there as a family.” Your m...

Summer Booking, Summer Not

Written by Linda Goodspeed

As of late spring, summer business was looking up, down, or on par-—for many different reasons.

On the Road :: July 2023

Written by The Editors

Images from a busy spring of industry events nationwide.

News and Views :: July 2023

Written by The Editors

Slide with Respect, Another Record Breaker, People News, and more.

Pub Memo :: July 2023

Written by Olivia Rowan

Cause for Celebration After facing many challenges in recent years—from the pandemic, wildfires, staffing issues and burnout—this past winter’s ...