May 2016


Below is the Table of Contents. We have selected a few articles that you can read in their entirety online.

To order an article that is not online or a back issue of SAM Magazine, email

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Thursday, 12 May 2016 17:27

Best/Worst Marketing 2015-16

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SAM's annual review of marketing hits and misses.


Wednesday, 11 May 2016 02:16

To Our Health!

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Charting the long-term trends at U.S. resorts through the lens of the NSAA Economic Analysis of United States Ski Areas.


Wednesday, 11 May 2016 01:35

A Teachable Season

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A look at the lessons learned from a winter that humbled even some of the best snow management teams.

Wednesday, 11 May 2016 00:34

Buy Now and Save

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Online ticket sales give customers a means to find bargains and buy in advance. Are resorts reaping any benefits, too?

Wednesday, 11 May 2016 00:13

The Challenge of Being Small

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Six small-area leaders join a wide-ranging roundtable discussion.

Wednesday, 11 May 2016 00:10

Gateway to Happiness (and Profitability)

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RFID access gates are a convenience to guests and a surprisingly cost-effective tool for operators.

Wednesday, 11 May 2016 00:08

More Than Just Looks

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Landscaping has long been a low priority for winter resorts, but summer operations are giving many a new perspective.

Tuesday, 10 May 2016 23:49

Going Downhill

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The prospects for mountain bike parks are looking up.

Tuesday, 10 May 2016 23:47

Publisher's Memo :: SAM's Very Own Trailblazers

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A year ago we kicked off a new series in SAM, called Trailblazers. It highlights those who have had the courage and creativity to see opportunity where others saw obstacles. These are individuals who have forged new ways of doing business, advancing the industry and inspiring many to follow in their footsteps.

Tuesday, 10 May 2016 23:44

Industry Reports May 2016

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Tuesday, 10 May 2016 23:40

An El Niño Year

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Thanks for everything, or nothing.

Tuesday, 10 May 2016 23:15

Safety is Job #1

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As workers' comp costs rise, it's time to establish a culture of safety.

Tuesday, 10 May 2016 11:40

Mountain Spy :: Nudist Wedding Ceremony?

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This month's Mountain Spy asks a rather unusual but not implausible question. It does more than simply test how broad-minded a resort is though—it reveals how sensitive guest service issues are handed.

Monday, 09 May 2016 19:36

Being a Good Host to Yourself

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Managing and shifting risk when hosting third-party events.

Monday, 09 May 2016 19:33

What Never-Evers Want

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The NSAA Beginner Conversion Study delves deep into the learn-to process.

Monday, 09 May 2016 18:35

Idea Files :: May 2016

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Tissue boxes, recycled dispensers, and the many uses of Trex

Monday, 09 May 2016 14:10

Blue Pages :: May 2016

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When Jay Peak, Vt., owner Bill Stenger championed the EB-5 foreign investor program as a way to develop and create jobs in Vermont’s employment-starved Northeast Kingdom, he was praised as a visionary. His relatively silent partner in this renaissance was Florida businessman Ariel Quiros, who initially reached an agreement with Stenger to purchase Jay Peak in 2006. Then in 2008, purchase it he did—but didn’t use the right account to pay for it.