If You Build It, Will They Come?

Climate change is a generational challenge for the winter sports industry, but ask Alterra Mountain Company chief development officer Bryan Elliott about his biggest headache, and it’s something far more prosaic: where ski area employees are going to lay their heads at night.

“Housing is number-one from my perspective,” says Elliott, whose company is investing roughly $350 million over the next five years, including a $50 million allotment for fiscal year 2024, to build and acquire affordable housing for some of the company’s 24,000 employees.