SAM Coverage
Cindy Hirschfeld
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Beyond the Season Pass
Multiday packs, single-day deals, and beginner bundles are helping ski areas reach casual skiers and grow visits. Over the past decade, the growth of…
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Getting Grants
The process of exploring grant funding for ski area projects and programs is a worthwhile endeavor. Monetary help with capital improvements is always welcome,…
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Crunch Time
As traffic surges, the industry must develop new strategies to manage resort access. Here’s a look at some of the parking and transport solutions…
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Leveraging Influence
Working with social media influencers can be a slippery slope, but it can also boost your marketing in ways other avenues can’t. In…
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Dog Days Aren’t Over
Toting your dog everywhere is no longer just a celebrity thing. More guests are asking for, and getting, some canine consideration on their ski…
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The Ultimate Treehouse
Aspen/Snowmass started from scratch and created the ideal children’s center. “Investing in the youngest generation” is a dictum the Aspen Skiing Company has taken…
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What’s Old is New Again
The new owner of Red Resort has both big and small plans for the area. At Red Mountain Resort, one of Canada’s oldest ski…
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Who’s Trying Now?
Conversion and retention are the buzzwords of the industry. While the overall needle hasn’t moved much, here are some bright spots. It’s hardly a…
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Size Doesn’t Matter
Take to heart how much the mainstream ski press highlights resort “amenities,” and you’d think that unless your area installs the world’s first 12-passenger…
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Riding the Gravy Train
Granted, there was a certain retro charm to Winter Park’s vintage base-area cafeteria, in which the only thing that had seemingly changed in the…
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Massanutten Demystified
Come up with a successful business plan for a ski area, and you’re unlikely to choose a relatively small mountain in northwestern Virginia’s Shenandoah…
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Where Freedom and Responsibility Collide
When local skier David Krause, 47, went out of bounds at Stowe Mountain Resort this past January, it’s a safe bet he wasn’t planning…