SAM Coverage
Colleen Cayton
-
Ski Promotions
Available to today’s ski area marketing executives are several programs underwrittten by outside-the-industry dollars. The grandaddy, of course, is NASTAR, but there are several…
-
Televising Snow
Reporting ski area snow conditions on television sometimes falls into the category of “news” during weather wrap-up features, but this is the exception. Television…
-
Publish Or Perish?
Why does a ski area print its own newspaper? The question provokes varying responses from ski area operators, marketing personnel and observers, which fall…
-
Effective Brochures
It wasn’t just another party of ski people who would sit around and discuss the ski business. I had planned an unusual activity: looking…
-
Night Skiing
One month’s electric bill for Bristol Mountain ski area is just over $33,000. This may not be too spectacular when put against an Aspen…