SAM Coverage
Olivia Rowan
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Meet the New Boss
The SAM interview with Kelly Pawlak, NSAA’s new president and CEO. In late October, just before Halloween, we visited new NSAA president and CEO…
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Mountain Spy :: January 2018
Do you have a non-binary bathroom? THE QUESTION: PLANNING TO COME THERE FOR A DAY WITH MY FAMILY. WHERE DO WE GO FOR A…
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2017 Terrain Park Contest
Our 13th annual look at trends in design and events. AFTER 13 YEARS OF HOSTING THIS CONTEST, WE CONTINUE TO BE AMAZED…
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Evolving Orientation
Yes, you can make the onboarding process both more entertaining and more effective, as several resorts have discovered. Employee orientation programs at some…
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Mountain Spy :: September 2017
SAM goes undercover to ask, “What is Glamping?” THE QUESTION: WHAT IS GLAMPING? We mixed things up a bit this time around. Instead…
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Mountain Spy :: July 2017
SAM goes undercover to ask, “Is there a family bathroom at the resort?” The Question: Is there a family bathroom at the resort? I’d…
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Mountain Spy :: May 2017
THE QUESTION: “I’M INTERESTED IN BUYING A SEASON PASS FOR YOUR MOUNTAIN, BUT I’VE HEARD THERE’S PASSES WITH OTHER MOUNTAINS ON THEM, TOO. WHAT…
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Mountain Spy :: March 2017
THE QUESTION: “I’M A DECENT SKIER, BUT I’VE NEVER SKIED POWDER BEFORE AND IT LOOKS AWESOME, BUT I HEAR IT’S DIFFERENT. WHAT DO I…
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Mountain Spy :: Question on Base Depth
THE QUESTION: I’M NEW TO THE SPORT, AND IT SEEMS EVERYONE REPORTS THEIR BASE DEPTH. HOW DO YOU MEASURE IT? We asked a version of…
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Spend Your Money Wisely
Bogus Basin’s new summer operations will make its winter passholders very happy. Find out why in the SAM interview. Bogus Basin is the second…
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Construction Site :: November 2016
We highlight snowmaking improvements and, especially, new lodges. SUN VALLEY, IDAHO In a development that impacts two Mountain Collective members, Aspen Skiing Company is…
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Mountain Spy :: November 2016
Arriving at a ski area for the first time can be intimidating for those who have never, ever even pulled into the parking lot…
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Mountain Spy :: September 2016
THE QUESTION: WE ARE HOSTING A COUPLE OF COLLEGE EXCHANGE STUDENTS FROM SPAIN AND WE WANT THEM TO ENJOY YOUR ADVENTURE ACTIVITIES, BUT THEY…
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Mountain Spy :: September 2016
As more multi-cultural guests visit our resorts, especially in summer, the need for multi-lingual staff increases—or, at least the ability to adapt when there’s…
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Construction Site : September 2016
New and upgraded lifts highlight improvements at resorts this summer. Grand Targhee Resort, WV A new fixed-grip Doppelmayr quad is replacing the old 1974…
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Buy Now and Save
Online ticket sales give customers a means to find bargains and buy in advance. Are resorts reaping any benefits, too? Third party partnerships are…