SAM Coverage
Dave Meeker
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Local High School Graduation to be Held Atop Cranmore
The seniors at Kennett High School and Eagle Academy in North Conway, N.H., are going to have a memorable graduation thanks in large part…
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Best + Worst in Marketing 2020
This annual exploration of the creative successes and occasional failures spotlights the highs and lows of the past season’s marketing efforts. Most years,…
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Enterprising Software
Providers of enterprise software solutions are stepping up their game. Most ski areas are fairly complex operations, especially when looking at them through the…
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Mountain Spy :: May 2020
“Can I ride the chair by myself during the coronavirus pandemic?” QUESTION: I’m planning to come skiing there this week, but am nervous about…
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Reopening Guidance: A Collection of Resources
SAM Magazine—Natick, Mass., May 6, 2020—As focus shifts to the prospect of opening for summer business, we’ve had several organizations from different industries share…
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Vail Resorts Raises $600 Million Through Bond Offering
SAM Magazine—Broomfield, Colo., April 30, 2020—Vail Resorts is raising $600 million through a bond offering, according to a report from Bloomberg news. A group…
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Mt. Baldy in SoCal Reopening with Modified Operating Plan
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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NSAA Webinar Tomorrow to Address SBA PPP Loans
SAM is providing frequent updates, guidance, and ways to connect about the effects of the coronavirus pandemic. Visit our Coronavirus Update page for more resources and special…
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Slopefillers Survey Results: State of Ski Resort Marketing
SAM Magazine—March 27, 2020—Gregg Blanchard of slopefillers.com surveyed resort marketers to gauge the state of marketing amid the COVID-19 pandemic. About 70 respondents shared…
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Insurance and Risk Management Considerations During COVID-19 Shutdowns
By Tim Barnhorst, CPCU, ARM,MountainGuard If your resort is closed for the season, focus on discontinuing operations as you would during the end of…
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Vail Resorts Areas To Suspend Operations March 15-22
SAM Magazine—Broomfield, Colo., March 14, 2020—Vail Resorts is suspending the operations of all its North American mountain resorts and retail stores beginning Sunday, March…
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Special Report: How Mountain Resorts Can Adapt to COVID-19
By Skip King, Reputation Strategies Whether you think the concern—even panic—over COVID-19 is warranted or not is immaterial. The fact is that it’s the…
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Dream Come True
The Big SNOW indoor ski and ride facility showcases a radical and instructional approach to the learn-to experience. By early February, Big Snow…
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Mountain Spy :: January 2020
“Do you have childcare? The Question: We’re thinking about coming there this winter, but we have two little kids so I need to figure…
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Alterra to Acquire Sugarbush
SAM Magazine—Denver, Nov. 13, 2019—Alterra Mountain Company has entered into an agreement to purchase Sugarbush Resort in Vermont, bringing the company’s portfolio up to…
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2019 Terrain Park Contest
Our 15th annual contest drew entries from around the world, and highlights two major themes: community, and environmental action. Our terrain park contest…
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Mountain Spy :: November 2019
We ask, “Do you rent winter clothing?” The Question: I’m going to be in your area over the holidays and would like to…
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Woodward Mountain Parks to Debut This Winter
SAM Magazine—Park City, Utah, Oct. 1, 2019—Several Powdr Corp resorts will incorporate Woodward Mountain Parks starting this winter. Woodward Mountain Parks include different elements…