SAM Coverage
Dave Meeker
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Big Snow American Dream to Reopen Sept. 1
SAM Magazine—East Rutherford, N.J., Aug. 26, 2020—Big SNOW American Dream, North America’s first indoor, real-snow ski and snowboard center, will resume operations on Sept.…
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NSAA Urges Resorts to Support New PPP Program
SAM Magazine—Lakewood, Colo., Aug. 6, 2020— As discussions take place on Capitol Hill about a new round of funding to combat the impacts of…
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Can’t Touch This
Technology can go a long way toward eliminating guest touchpoints. Part of a Special Section “Winter 2020-21: A New Normal” sponsored by Aspenware. The…
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Mountain Spy :: July 2020
“I hear you’re open for summer activities. Anything I need to know before coming?” The Question: “I hear you’re open for summer activities and…
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Vail Resorts Q3 Report Quantifies Shutdown Impacts
SAM Magazine—Broomfield, Colo., June 4, 2020—Vail Resorts’ third-quarter report showed the impact of the pandemic shutdown on business at its 37 resorts worldwide, including…
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NSAA Honors Resorts for Sustainability, Marketing, Safety, and Growth
SAM Magazine—Lakewood, Colo., June 4, 2020—The National Ski Areas Association (NSAA) presented awards in sustainability, safety, growth and marketing during the association’s virtual awards…
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Bousquet Mountain Acquired by Local Investors
SAM Magazine—Pittsfield, Mass., June 1, 2020—Bousquet Mountain ski area in western Massachusetts has been acquired by Mill Town community impact fund, a local Pittsfield-based…
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Resorts Adopt Phased Opening Plans for Summer Ops
SAM Magazine—May 29, 2020—Multi-phase opening plans abound as resorts across the nation aim to get summer operations rolling. Memorial Day weekend saw a smattering…
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NSP Releases Revised New Edition of OEC
SAM Magazine—Lakewood, Colo., May 29, 2020—The National Ski Patrol (NSP), in partnership with Jones & Bartlett Learning (JBL), published its sixth edition of Outdoor…
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Arapahoe Basin Reopens May 27 for Skiing and Riding
SAM Magazine—Dillon, Colo., May 26, 2020—Arapahoe Basin’s variance request to partially reopen for skiing and snowboarding was approved by the state of Colorado, so…
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OIA Spearheads “Recreate Responsibly” Campaign
SAM Magazine—Boulder, Colo., May 21, 2020—The Outdoor Industry Association (OIA) is working with a national coalition of nonprofits, outdoor businesses, and land managers to…
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Benneyan To Lead The Hermitage Club
SAM Magazine—Wilmington, Vt., May 20, 2020—Industry veteran Bill Benneyan has been appointed executive director and general manager of The Hermitage Members Club, the private…
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Vail Resorts Names Four New Resort GMs
SAM Magazine—Broomfield, Colo., May 20, 2020—Four of Vail Resorts’ properties in the East and Midwest will have new general managers starting as soon as…
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Indy Pass Adds Resorts, Passholder Assurances
SAM Magazine—Portland, Ore., May 20, 2020—The Indy Pass has implemented a pass assurance program, lowered prices, and added new resorts in an effort to…
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SBA Updates PPP Loan Forgiveness Guidelines for Seasonal Employers
SAM Magazine—Lakewood, Colo., May 19, 2020—Following a campaign led by NSAA’s Dave Byrd, state ski associations, and the governors of 18 ski states, the…
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Western Destinations Saw Occupancy, Revenue Plunge in April
SAM Magazine—Denver, May 19, 2020—Six weeks after the winter season was abruptly ended on March 15 by the Covid-19 pandemic, the 2019-20 ski season…
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Resorts Reopen Amid Easing Restrictions
SAM Magazine—May 18, 2020—Across the country, government officials are easing restrictions enacted to mitigate the spread of COVID-19, allowing many mountain resorts to resume…
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Timberline to Reopen Friday, May 15
SAM Magazine—Government Camp, Ore., May 13, 2020—Following an executive order by Oregon Gov. Kate Brown specifically allowing several outdoor recreation activities to reopen, including…

