SAM Coverage
Jennifer Rowan
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Lifts 2005-Nothing to Brag About
In terms of numbers, the lifts built in 2005 hit an all-time low. But the news is not all bad. CLICK HERE TO DOWNLOAD…
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Speak Out :: Remembering Dale Walters
SPEAK OUT :: REMEMBERING DALE WALTERS ISSUE November 2014 AUTHOR Jan Leonard, Jennifer Rowan VOLUME 53-6 PAGE 12 SUBJECT Obituary The man was a…
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Best/Worst Marketing 2013-14
With another season on the books, we take a look at the good, the bad and the ugly in marketing efforts by mountain resorts.
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Speak Out :: Media and Climate Change
SPEAK OUT :: MEDIA AND CLIMATE CHANGE ISSUE January 2013 AUTHOR Jennifer Rowan VOLUME 52-1 PAGE 10 SUBJECT environment, media Let me just state…
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Worst-Case Senario
It’s 9:30 in the morning and you stop for coffee. Like most ski area folks, you’ve been up for hours, making sure everything is…
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Coming Full Circle
The following is an excerpted book review from the November 1985 issue of Ski Area Management magazine. Commentary can be found at the end…
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Boarding for City Kids
“We don’t think you can call it a game unless everyone gets a chance to play.” This quote comes from the mission statement of…
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Letting Customers Do the PR
At a time when marketers are scratching their heads trying to create new ways to promote capital investments, Waterville Valley, N.H., came up with…
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Who I Am; What I Am Not
In a June 24 editorial by Lois Friedland in the The Snow Industry Letter, I, among other women, was singled out as being part…
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Landmark $6 Million Verdict Is Overturned
Starting with this September issue, SAM will be covering legal rulings around the country and their potential impact on the ski resort industry. In…
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Lake Placid Gets Music Beamed In
While the ski industry has recently focused on marketing to youth through music, many industries have already discovered the power of music for all…
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Add Skiing to the Mix
At a time when ski resorts are expanding and diversifying activities to accommodate the maturing baby boomer crowd and its echo boom children in…
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Bringing Snowmaking to the Public
In the winter of 1995-96, when Smuggler’s Notch, Vt., embarked on a $4.5 million, five-year investment in snowmaking upgrades, the family-oriented area did more…
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Where Still More Children Are
One-Man Show in Washington In Kirkland, Wash., John Mohan has made it his mission, and his job, to bring people to winter sports. For…
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Let’s Do Winter!
On a 9- by 12-foot Big Mo outdoor television, high-energy visual images of skiing and snowboarding supported by equally high-energy music…a 28-foot-high inflatable mountain…